YouTube will counter misinformation about COVID-19 with its own videos

YouTube has partnered with health organizations to produce truthful videos about the coronavirus pandemic and fight misinformation .

The video service has assembled a team led by Garth Graham, the former head of CVS Health Corp. (one of the largest prescription drug providers in the United States. - The Bell). YouTube partners in the fight against medical misinformation are the American Public Health Association, the Harvard School of Public Health Forum, the Cleveland Clinic, and the Mayo Clinic. Harvard will create one-minute videos for YouTube about vaccines and school safety during the pandemic, as well as provide experts for videos with artists.

YouTube's artificial intelligence will automatically treat these videos as valid information (on par with sources such as the WHO), so the company expects them to show up frequently in searches for queries related to COVID-19.

YouTube not only attracts specialists to create medical videos, but also intends to sponsor them. Bloomberg notes that this is a rare precedent for a video service that earns on advertising and does not pay for content.

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