Last year's snow fell

Old and new TV songs

The research company MediaScope, engaged in television measurements, considered which films and programs the audience preferred in the New Year. The most popular, according to tradition, was the New Year's appeal of President Putin on Channel One. Although almost all channels broadcast it, as always, it was on the first that the presidential appeal collected the maximum audience (share of 29.8%). It is difficult to imagine that the vast majority of spectators in the New Year cannot begin a festive feast without a parting word of the shepherd.

It’s just that many Russians are checking the watch with a working background, so as not to miss the treasured chimes and in time to uncorn champagne. &

But what the Russians watched with genuine enthusiasm on December 31. The top ten included the films “Ivan Vasilievich Changes the Profession”, “Caucasian captive”, “Love and pigeons” and “The irony of fate, or with a slight steam”. And such a picture with small variations has been observed for several years. Therefore, in New Year's days, old films on all channels go almost non-stop. “Girls”, “Diamond hand”, “Gentlemen of good luck”, “Cinderella” - an indispensable decoration of the festive “menu” of Russian spectators and the key to rating success.

The first channel, which celebrated the 25th anniversary last year, added a “cut” from the best New Year's programs of different years to this usual set, and also devoted a separate New Year’s production of Maxim Galkin’s show “Tonight” the 25th anniversary of his New Year's Hit “Old Songs of the Main”. The project participants gratefully recalled the “dashing” 1995, when many had almost no work, and here such a chic proposal. “It seemed that the person was forgotten forever,” Lev Leshchenko admitted, “and“ Old Songs of the Main ”became my second birth.”

One of the authors of “Old Songs” Konstantin Ernst told how their plan was born. Everyone at that time was looking for a national idea that could unite people who were confused from changes, but it turned out that it was not necessary to look for it. Here it is, a national idea or scraping, as they would say today: our common past, in which there is something to be proud of, and our favorite sincere songs that know and sing everything from small to great.

Our favorite old cinema was added to the songs. 45 years of "Irony of Fate" was also celebrated in the show of Maxim Galkin. The phenomenon. For 45 years, spectators with the same regularity as the heroes of the film, each of the December 31, who attended the bathhouse, watch the "Irony of Fate", without which, it seems, the New Year will not come. Pure magic equal to which nothing has appeared over the past decades.

And the past seems to be a dream. Or it seemed to many golden sleep - in contrast to the unsightly present and on fear of an unnecessary future, which is known only that it depends on where our president will lead the country (this is how Dmitry Peskov answered the question of Vladimir Solovyov, what awaits the country in the coming years).

The President, however, also searches and finds spiritual scrapers in the past - here he and the TV are united in constant appeal to the achievements and victories of past years. Well, the audience is a led by the people. It is not without reason that the military parade leads the military parade on the 75th anniversary of Victory, an aviation parade dedicated to the same glorious anniversary, and the festive channel on the first May 9th.

But there was a sensation on New Year's TV: the show of Ivan Urgant Ciao, 2020! The channel shown on the First Channel three times (December 30, January 1 and on the night of January 14), collected about 7 million views on the official website of the channel and the Youtube channel of the project and 9.5 million views on social networks during the New Year holidays.

The show became the trend of the Italian YouTube, having simultaneously received enthusiastic reviews in leading Italian media. &

“The funniest show of the end of the year ... it is called Ciao, 2020! And it is an excellent parody of the Italian stage of the 80s ... a comic show, the peculiarity of which is that all participants speak Italian ... ”“ The only real Italian New Year on TV-the show of Ivan Urgant. And if you have not heard about him, the worse for you. Ivan noted in advance New Year's Eve at the first sensational show Ciao, 2020! -A kind of festival of San Remo in a format, where in the image of an imaginary conductor Giovanni Urganti presented in the pasta-style singers inspired by our 80s ... "" 2020 risked to go down in history as one of the most sad. Here, in Italy, we were ready to spend the New Year locked up, somehow reaching until midnight and fall to bed, and instead danced in living rooms and on balconies under Ciao, 2020! This retro -shit drove the Italians crazy ... "" A jump into the past, causing a smile. "

Ivan Urgant and the team stylized their New Year's program for the Italian show of the 70-80s. But, unlike the creators of “Old Songs of the Main” who gave the “second birth” to the old songs and performers, they translated songs into Italian, which were popular in various segments of the audience in 2020, as well as several Russian hits of past years: “Five minutes” from “Carnival Night”, “I asked ash from the Irony of Fate”. The idols of the current young Klava Koka, Niletto, Little Big, Ivan Dorn, Yegor Creed, Monetochka, actresses from the series Chiki, Alexander Pal, Garik Kharlamov, Olga Buzova, “Old Men” Philip Kirkorov and Nikolai Baskov-all perfectly enjoyed into the atmosphere and style of the Italian show of the 80s Russian. And they sing and say, as it turned out later, not in the invented Italian, like Abdulov and Farada at Mark Zakharov in the “Formula of Love”, but on the very present, which the participants of the show had to “master” in just three weeks, during which the show was shot.

The older Russian spectators could not help but remember the “melodies and rhythms of a foreign stage”, which traditionally demonstrated central TV deep in New Year's Eve, as well as the most popular in the 80s of the Italian music festival in San Remo, which opened the window in Europe. Celentano, Toto Kutunho, Al Bano, Puopo, Riccardo Foley - they were idols, their songs at that time sounded literally from each window, giving birth to unlimited, it seemed dreaming of unknown, but delightful Italy.

In their own youth, nostalgia, apparently, experienced some Italians who enthusiastically reacted to the Russian comedy project. But they committed this “jump into the past”, laughing and admiring the accuracy, wit and ingenuity of someone else's parody of their TV and the pop-up of the distant 80s. And it seems that there were no particularly sensitive spectators among the Italian audience, who regarded the parody of Urgant as an encroachment on strangers to “scrapers” dear to their hearts.

Even Marx recommended to humanity, laughing, parting with his past. Not everyone is given.