The gap of the transaction between Yandex and Tinkoff spurred both to create its own payment services. Yandex published legal documents of the future Yandex Pay , and Tinkoff Bank applied for registration of Tinkoff trademark Pay , set VTIMES on the registry of applications for registration of patents and trademarks.

In addition, the bank applied to the Tinkoff Cashier trademark. The representative of Tinkoff Bank confirmed the filing of both applications to Rospatent: “We plan to combine and develop our payment technologies and products. Under the brand “Tinkoff Cashier”, the online payments system will work, and Tinkoff P AY should become a payment system that will combine different tools: an electronic wallet with bank cards tokens, instant payment of goods and services online, TAP to Phone and others. ”

How payment services work

The first on the Russian market were Apple Pay and Samsung Pay services - In the fall of 2016, as well as Android Pay (later renamed Google Pay) - in 2017, to use them, the user needs to enter and save in the mobile application the data of the bank card (or several). Its electronic token is created from the saved data data, which then participates in transactions - tokenization makes operations safer, since attackers cannot intercept the payer's data.

In addition, the ability to pay for purchases with the help of a smartphone eliminates the need to always have a bank card with you (to pay for the purchase through the PAY service, you need to bring the gadget with the token to the payment terminal.-VTIMES) and reduces the risk of it or the theft and use of it by attackers to write off the funds, recalls VTB vice-president Alexei Kirik. According to VTB, the share of Pay services in contactless payments in 2020 was 37%.

Pay service can also be used when paying online if the seller supports such an option. As a rule, an online payment by a bank card, unlike the Pay Service, requires the user to enter its data if the card has not previously been tied to a specific service.

“ The penetration of contactless payments in Russia is at a fairly high level: more than 90% of transactions are already made using contactless payment instruments ”

VISA General Director Mikhail Berner according to VISA as July 2020

This is important to many. Almost every sixth (16%) payment card holder considers the need to enter these cards during online purchase with one of the most annoying factors, the 2019 survey quoted Yegor Krivoshey, the head of the research center for the study of financial technology and the Skolkovo-Rash digital economy.

And the new TAP to Phone technology allows not only to be carried out, but also to accept payment through a smartphone. In September 2020, Visa certified such a decision in Russia. The company explained that it is intended for small and medium -sized businesses - so that small companies can accept payments without additional equipment.

Companies and individual entrepreneurs to receive online payments can use special "online cash desks". In this market, the future Tinkoff Cashier will have rivalry, for example, with a Sberbank: after the section of the assets with Yandex, the former Yandex.Kassa passed, which now works under the Yukassa brand.

Why are Russian companies to Russian companies

The interest of companies in the development of their payment services is directly related to the growing popularity of ecosystems and super -applications (combine different services in one application. - VTIMES), says Alexey Denisov, senior director of the Visa digital solutions in Russia. The client enters the application in order to pay for one service, and at the same time sees information about other products of the company and can remain longer inside the same system, illustrates the chairman of the Association of Participants in the Electronic Money and Cash Translations Viktor Prostov.

To develop payment services, it is necessary to combine competencies in finance - to assess risks and counteract fraud in IT - to improve user experience, Denisov continues. Due to the difference in competencies, Russian banks and IT companies also vary in the risks of such projects, he concludes. But, despite competition with Apple and Samsung giants, they have a chance to seize their market share thanks to its development as a whole, including due to the strengthening of online coronavirus, reposts. For example, Tinkoff, as a payment bank with a large number of progressive customers and a significant player in the acquiring market, will be able to occupy a decent niche in this segment, says Natalia Rakova, head of the KPMG financial sector in Russia and the CIS, Natalia Rakova.

Compared to global players, corporate and banking Pay services have an important difference, Krivoshey from Skolkovo-Resh notes: they can provide customers with seamless experience of payments.

For banks, the problem is not so acute, but for technological companies the lack of payment functionality is an automatic loss of seamless experience for the client. Without payments or with the need to introduce payment data in each service separately, it is difficult for the client to perceive the products of the company or ecosystem as a whole, warns crooked. For Super Appendix Tinkoff or Yandex, their payments can become a central element of integration and seamless experience within the ecosystem. The owner can autonomously from external partners to develop and strengthen his system, store data on transactions within the ecosystem, strengthening their security, as well as develop work with large data arrays, adds the board of the National Payment Council of Alma Obayev.

How Russians love to pay

46%of card holders used payments using a smartphone, although 76%had such an opportunity, Krivosheya quotes Skolkovo-Resh at the end of 2019. The smartphone as a favorite payment tool was chosen by 23%of respondents, cash-12%, and the card-53%.

To whom it is beneficial

Clients now do not pay commissions for payments with the help of the phone.

But for banks, this service is not always free. Apple, unlike Samsung, takes a small commission from the bank for each transaction through Pay. It can reach 0.12% of the purchase amount, bankers told Vedomosti, in addition, the bank should pay 45 rubles. per year for each card connected to the service. The owner of his payment system can save, since he does not have to pay an external provider of contactless payments a commission of 0.1-0.5% of the amount, and even can earn on his own commissions, especially online, Obayev said.

In most cases, cooperation with services is built on business models without commission, in Win-Win format, the representative of the PSB assures: the payment service provider provides good client experience and promotion in the market, and the bank supports the demanded method of payment.

The “cash desks” can be much more saved. The commission for traders for Internet acquiring accounts for up to 4% and if the new player offers his decision and slightly reduces the commission, this will attract customers, is sure Obayeva. Now banks pay large commissions to international or local payment systems, supports Rakov: if the client pays the transaction with cards, Apple Pay or Google Pay, commissions can reach several percent of the payment amount. The bank with its system will not have to pay commissions to partners, and non-financial companies, the development of PAY services will allow you to receive additional income from the client base, concludes Rakov.

Tinkoff is preparing to launch Tinkoff Pay and Cash