Avivir stopped advertising from Sobchak because she appeared in an interview with a maniac • The Bell • RIMA

Avivir stopped advertising from Sobchak because she appeared in an interview with a maniac

The Skolkovo company Avivir, which supplies covid tests and equips hospitals, stopped advertising from Ksenia Sobchak after the ad appeared in an interview with the “Skopin maniac” Viktor Mokhov, writes MBKh Media .

The fact that advertising cooperation was suspended after such an “extremely negative experience” was confirmed to the publication by the head of the marketing department of Avivira, Mikhail Vasilenko. According to him, the company was promised placement in the release of the program "Caution, Sobchak" in a politically neutral interview, and she could not know in advance in which video the commercial would appear. “At the moment, our lawyers are in dialogue with the contractor,” Vasilenko writes.

70-year-old "Skopin maniac" Mokhov was released from prison in early March, having served 17 years for the kidnapping and rape of two underage girls. According to the case file, in 2000 Mokhov kidnapped two schoolgirls, whom he kept in a bunker for four years, tortured and raped. One of them gave birth to three children from him.
Immediately after leaving the colony, Mokhov allegedly went to Moscow to star in a (remaining unknown) talk show.
Sobchak had an interview with Mokhov on March 22. In it, Mokhov, in particular, said that he “needed to deal again” with one of the victims, Ekaterina Martynova. She has already written a statement to the prosecutor's office on the protection of life and health, and the head of the ICR Alexander Bastrykin instructed to conduct a procedural verification of statements.
The day before, YouTube restricted access to the interview to an audience of 18+. Sobchak herself called the TFR check correct, but in a recent post she wrote that what is happening is part of her “endless war for the right to live the way I want and the way I am interested.”

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Sobchak's last high-profile scandal with the brand was the rupture of relations with Audi due to mockery of the BLM movement. About why world standards of political correctness for influencers do not take root in Russia and how brands punish the guilty, The Bell told here .