In 2021, the demand for jewelry grew up in Russia again

Statistics indicate that periodicals occur in the trade in jewelry with precious stones. The last logical decline was observed last year.

And in the first five months of this year, jewelry sales increased by an average of 15%, exceeding the indicators of the same period in 2019, and Russians bought jewelry with diamonds by 20% more than for the entire 2020.

Where Russians prefer to buy jewelry

According to experts, citizens of the country who have income above average are mainly purchasing jewelry in Russia, in specialized stores and boutiques. About a third of buyers prefer foreign stores, and about 14% order jewelry in online stores.

Compared with neighbors, then in Ukraine, for example, the share of online jewelry buyers is higher. Analysts of the Codes.com.ua service (on its pages, detailed information about discounts and promotional codes of several dozen partner stores) explain this fact as follows:

Online sites offer a greater selection of products, classical and modern, including with precious stones;

Sellers regularly hold promotions, offer promotional codes for a discount, provide the possibility of a return and a two -year guarantee.

For example, you can choose on the website https://codes.com.ua/ the promotional code “Onyx” and purchase a product with a discount of 10-20% or save up to 1000 hryvnias when buying rings, bracelets, suspensions, crosses, or get a free courier delivery as a gift. There are also progressive discounts that act when buying 2 or more jewelry, a discount for ordering related goods. The interest of buyers is also causing a long time of the promotional code.

What jewelry and why Russians prefer

According to statistics, in 2021, wealthy Russian citizens began to buy jewelry with diamonds more often. Demand for rings (mainly for engagement and wedding), as well as gold earrings, pendants and chains with stones grew by 20%. The top five also includes bracelets. Moreover, the popularity of expensive products (with diamonds and rare stones) is growing, and sales of cheaper remain in place. There are more women among buyers than men, and representatives of the stronger sex most often choose jewelry as a gift.

Experts see the reason for the growth of demand for jewelry in the fact that a change in consumption orientation occurs. Jewelry becomes a symbol of well -being and successful investment. The increase in sales is also affected by the deferred demand and the inability to go on vacation abroad. Wealthy people invest money unused for foreign travels in jewelry, the price of which is growing every year.