New horizons. Netflix sees his future in games

Netflix streaming service announced that it plans to expand through gaming. On July 14, it became known that the head of the game department of the striming service was hired by Mike Verd, the former executive director of Electronic Arts and the VR unit Facebook-Oculus. And last Tuesday, Netflix said that he was starting development in the field of mobile games. Also in the report, company representatives said that the games will be included in user subscriptions.

“We are in the early stages of further expansion of the game, relying on our previous experiments to introduce interactivity (for example, “ Black Mirror: Brandashmyg ” ) and our games“ Very strange things ”. We consider this as another new category of content, similar to our expansion to original films, animation and television show without a script. Games will be included in the subscription of Netflix members without additional costs, such as films and TV shows. And first of all, we will focus on games for mobile devices, ”Netflix representatives said in their letter to investors. However, there are no details about which games will be available to Netflix subscribers in the first place.

"Black Mirror: Brandashmyg." Photo: Netflix

Recall that back in 2019, Netflix stated that it competes with video games during the time and attention of users. So, the co -founder of Red Hastings said that they compete with Fortnite rather than with HBO. Moreover, according to Hastings, Netflix lost in the fight. But with recent hiring, Verd now seems that the company is focused on games more than ever.

According to Independent, Netflix decided to launch a new section with video games due to a decrease in the growth of subscriptions. From April to June of this year, the number of users of the streaming service increased by 1.5 million. It was a sharp jump in comparison with what was predicted by the company's management, but these results were still much lower than in past years. Netflix believes that the gradual removal of coronavirus restrictions is all to blame - people spend more and more time outside the house. In addition, in the conditions of pandemia, the quality of content on the streaming service fell significantly, which also reduced the active growth of subscriptions.

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