Nietzscheanism for business. How aphorisms of the great philosopher can help entrepreneurs

Friedrich Nietzsche did not like business and businessmen. He believed that this type of activity and profession lacks sophistication and nobility. He did not have his successful business - he spent most of his life in constrained conditions, receiving only a salary and a pension from the university, modest dividends from the inheritance, as well as not too impressive income from the sale of books.

All this has not prevented fans from trying to use Nietzsche’s work for more than a hundred years for business purposes, to persistently look for in his works what could be important for leaders and owners of companies, and share it with others. From the collections of aphorisms for all occasions to the foundations of business eics, from cases in business schools to CEO advice on corporation management-Nietzsche is needed everywhere. In the process and under the influence of reading such materials, I even came up with the term “nietzschering” describing the above process.

The latest example of Nietzscering is the book of American authors Brad Feld and Dave Dzhilka “The Entrepreneur's Weekly Nietzsche: A Book for Disruptors”. As the name implies, this is a book with weekly tips for entrepreneurs seeking to destroy the established market with their new product or service.

All chapters are built on the same principle: a quote from Nietzsche, its “translation” into a more affordable language by the authors, a detailed explanation of business management, and an example from real practice in the form of a story of the founder or head of the company.

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