Yandex launched an analogue Tiktok

Yandex launched an endless tape of short videos in Zen - Rollers, representatives of the company said . As in Tiktok, there are vertical videos up to a minute long.

The tape is already available to all users of the Yandex application for Andorid and almost everyone on iOS. The company promises that in the coming days the section will be visible to everyone. The videos can also be watched through the main tape of the Zen recommendations. Short videos will continue to meet in a personal tape.

At the same time, it is impossible to shoot, mount and edit the video directly in the Yandex application - you can only upload ready -made videos. The functions using cameras and video editor are promised to launch in the near future.

There is no standard monetization of rollers on the platform - Zen launched a blogger support program and allocated 50 million rubles for remuneration. They are distributed depending on the number of views by the blogger.

Among the authors of the videos are bloggers Sergey Druzhko, Ruslan Sabelger and Sadfman.

Earlier, Instagram launched Reels in Russia - this is also an endless tape with short videos like Tiktok.

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