Online services and telecom operators asked to reduce the amount of data for a single meter on the Internet - it violates rights

The meter wants to get detailed data about site visits by specific users: including time, location and page titles.

• The State Duma adopted a law on a unified Internet audience counter in June 2021, and on July 15, the Ministry of Digital Development published a draft listing data for the meter: about the user’s equipment, the place and time of visiting sites, content, including headers, IP addresses (if the user logged in through a browser), reports . Kommersant
• Not all sites have the required data, noted the Big Data Association (including Yandex, Mail.ru Group, Sberbank, Tinkoff and others). Geolocation falls under the secrecy of communications, and through IP addresses the authorities can identify an individual, this violates the right to privacy.
• The law involves collecting data on the size of the audience, and the project - on the characteristics of specific people. According to the project, the identifier can select a specific visitor from the general audience of the site and view information about him, add the Russian Association of Electronic Communications (including Microsoft, Apple, Ozon and others).
• The Ministry of Digital Development told Kommersant that the information listed does not relate to personal data at all, and that “anonymized data is needed to measure the audience.”
• One of Kommersant’s sources claims that the Ministry of Digital Development held a meeting with market participants. Data on the audience using set-top boxes of specific telecom operators was excluded from the list; they decided to provide some data “if available.” According to Kommersant’s sources in the companies, “the concessions were not significant.”
• The law was created to measure the audience of websites by analogy with the audience of television. The measuring organization must be selected by Roskomnadzor before August 1, 2021.

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