Natura Siberica has reopened part of its stores in Russia since September 8. This was announced to Forbes magazine by the president of the company Sergey Buylov.
According to him, the stores of the Organic Shop network have returned to work. Shops under the Natura Siberica sign remain closed for the time being.
Natura Siberica announced the closure of stores on 1 September. The reason was that Irina Trubnikova, the first wife of Andrey Trubnikov, the creator of Natura Siberica, who died at the beginning of 2021, banned the main legal entity of the company from using the trademarks Natura Siberica, Grandmother Agafia's Recipes, Organic Kitchen and others. Trubnikova herself explained the failures in the company's work with the mistakes of the new leadership.
There are 39 Organic Shop stores and 41 Natura Siberica stores in Russia. The newly opened outlets offer a limited range of products that are not subject to trademark restrictions, the company told Meduza. In a conversation with Forbes, representatives of Natura Siberica stressed that they are trying to restore sales of their entire product line.