Durov introduced an advertising platform for Telegram with a minimum budget € 2 million

The founder of Telegram Pavel Durov announced the launch of the advertising platform in the near future. The billionaire promised that official advertising messages would be much more comfortable than those published by the owners of Telegram channels. The cost of advertising will start from € 2 for 1000 shows, and the minimum budget - from € 1 million, and € 1 million will have to be left as a deposit in the Telegram advertising office.

Durov called the three reasons why many users hardly notice the innovation:

• Advertising will affect large channels (1000+ subscribers), “the support of which leads to the greatest expenses from Telegram”;
• Advertising content will only depend on the subject of the channels - the personal data of users, according to Durov, will not be used;
• Only short texts (160 characters) are allowed without external links or photographs, moreover, "after watching all new messages in the channel."

Now advertisements are in test mode. With the entry of self -sufficiency, Telegram will provide part of the advertising income to the owners of the relevant channels, follows from the conditions of use.

In the instructions for using the new Telegram advertising platform, indicates that the cost of advertising in Telegram is from € 2 for 1000 shows. And after the creation and login in the advertising office, the second rule is indicated: to launch any campaign, it is necessary to make an advance € 2 million. Half of the amount will be frozen as a deposit. Moreover, if the advertiser breaks the contract, then if in the previous 12 months he spent less than € 10 million on Telegram advertising, a deposit of € 1 million is not returned. It is noted before these conditions, however, it is noted that they "are not part of any legal document." The first to pay attention to the Durov Code.

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Perhaps Durov would not have to monetize Telegram if the project to launch cryptocurrency had not broken. In May, the businessman announced the final closure of the Ton project. Two and a half years ago, he raised $ 1.7 billion from investors for a revolutionary blockchain, which was supposed to turn people's ideas about payments and build a decentralized Internet. In the failure of the project, Durov accused the unfair decision of the American court, and his investors blame the entrepreneur himself. The history of the project Pavel Durov The Bell told here .