Microsoft metavselnaya, the collapse of the cryptocurrency “game in the squid” and chanson from the neural network

Microsoft, after Facebook, spoke about his future metavselnaya

As we promised after the presentation of Mark Zuckerberg last week, the word “metavsel” sounds more and more often in business news. Now Microsoft has made a request to become the main competitor of Facebook, which was renamed Meta. Today, the company conducted a presentation of its platform for collaboration in virtual reality with the 3D-dutars of Mesh, which in 2022 will be integrated into Microsoft Teams. Unlike Tsuckerberg, drawing a picture of a fantastic VR world of the future, the company Satia Ondalels approaches metap products more practical and is already selling them to corporate clients.

• The first Microsoft products for the future metavselnaya CEO Microsoft, Satya Ondalel presented at the annual conference of IGNITE. Although the development of the company is not in everything reminiscent of what Mark Zuckerberg showed last week, the practical end did not hesitate to use the concept popularized by the founder of Facebook. You can see the fully presentation of Microsoft here .
• What is natural for a company focused on the development of office applications and sales for corporate customers, Microsoft's metavselnaya metavseli will be focused around the service for the joint remote operation of Microsoft Teams. The main element of the metavselnaya is the MESH service for the first time in this spring, which allows using virtual (VR) and supplemented (AR, the projection of virtual objects to the landscape of the real world) reality to create and visit virtual offices and any other spaces in the form of 3D apartars. In 2022, MesH will be integrated into Microsoft Teams. Attalela at today's presentation told how he attended a covid hospital in Britain with the help of the service, the Toyota plant and the International Space Station.
• The 3D version of virtual meetings should save former office workers from the universally spreading “zoom-storage”, Nicole Gershkovitz, head of Microsoft Teams, explained in an interview with The Verge. For the same purpose, Microsoft develops a solution for Teams like Together Mode -a regime that allows, instead of gathering the windows built in rows of meetings at meetings in virtual offices or conference rooms.
• You can join the MESH using different VR devices, including Oculus points that Facebook produces. Microsoft itself, however, has its own line of mixed reality devices HoloLens (the price for a set of such points, taking into account discounts, starts at $ 3000). However, users will be able to get into the virtual office without special devices-then they will have to be content with a 2D version.
• Metavselnaya in the form in which it is a wide public - a futuristic digital world into which people transferred their entire offline life - still far away, said Odalla. But corporate clients are using it now. So, Microsoft has already made a digital copy of the office of the Accenture consulting company, which the company uses to introduce new employees in the affairs, and for the Anheuser Busch brewer - created copies of its factories and logistics chains integrated with real databases.
• The main question is so far - how different segments of the metavselnaya, which will develop META, Microsoft, Roblox and other players, will contact each other, Bloomberg notes .

What am I to me?

Mark Zuckerberg, investing $ 10 billion per year, can be at least somehow suspected of Messianic searchlight, and at the same time in the desire to take attention from constant scandals around Facebook. But the superpraggmatical endel, who, with the help of boring cloud services, brought Microsoft from the existential crisis to the first line in the list of the most expensive companies in the world, is definitely not. In one form or another, the metavselnaya will be built and will become one of the main places for creating new businesses in the coming years.

MONEY

The collapse of the cryptocurrency "game in the squid"

“Everyone died, and one person got rich. It seems that they [the creators of token] simply repeated the show ” - after yesterday’s collapse of the Squid token, launched based on the series“ Game in the Calmar ”, Reddit users today discuss all day how scammers managed to fool everyone. In a couple of weeks, on the wake of the success of the Netflix series, users managed to invest $ 11 million in the token. Yesterday, its unknown creators rejected the cost of Squid within a minute and disappeared. We tell you what it was.

Logistic crisis for a long time

The Danish AP Moeller-MARSK (Maersk)-a world leader in container transportation and in port management- reported a new record in her 117-year history of the quarter. But the main thing - warned that the end of the World Logistic Crisis (which brought Maersk record income) is not visible. The company expects that the “exceptionally favorable” revenue (and unpleasant for all participants in international trade) will remain at least until the first quarter of 2022.

Stock market

Chinese optimism, unpredictable mask and Pfizer records

Three news on November 2, which should pay attention to the investor.

• Yahoo today announced that she was leaving China. But global investors begin to show cautious optimism in relation to China, writes Financial Times. According to HSBC, the country's stock market is approaching the lower point and will soon return to growth. Fidelity also “more and more positively” evaluates the prospects of China, but warns that regulatory pressure is unlikely to end. At the same time, Credit Suisse analysts believe that it is too early for investors to return to China. Goldman Sachs recommends avoiding socially important sectors, including the housing and education market, and take a closer look at companies that may not affect tightening regulation, is a public sector, renewable energy and mass consumer goods.
• Elon Musksaid that Tesla has not yet signed a contract with the HERTZ car rental company to buy 100,000 electric vehicles. Tesla shares have fallen in price by more than 3%.
• The financial results of Pfizer over the third quarter surpassed the expectations of analysts. Revenue and adjusted profits increased by more than 130%. The company also increased the prognosis for the revenue from the sale of a vaccine from coronavirus at the end of the year to $ 36 billion, which is more than twice as high as the initial rating.

"Russian norms!"

Chanson from the neural network, or scientists of the norms

On the channel "Russian norms!" - A new release, whose heroes literally create the future. 0

Yesterday we saw unmanned cars only in science fiction films, and today we can meet them on the street. Designers use neural networks to create bold logos. The chanson of the authorship of the neural network is also a reality, like avatars, indistinguishable from the original.

And we will show you all this - in the new issue of our cycle “Scientists - Norms!”. Already on the channel !

Partners The Bell

Brands with meaning: Regina Kuzmina (Unilever)

On November 16, the IV International Forum “Brands with meaning” will be held - the largest event in the world of responsible marketing. Effie Russia will again gather living and powerful participants in a stable transformation for a multilateral and honest conversation. Join the community of effective and authoritative business leaders.

In the joint project of The Bell and Effie Russia, we present the key speakers of the forum.

In the second issue, the Unilever President in Russia, Belarus and Ukraine Regina Kuzmina tells how, under the influence of the Pandemia of Coronavirus, the company had to adjust its plan for sustainable development, in what areas to achieve the goals in Russia is easier than in Europe, and whether the business should help the state repair the toilets in schools.

PRACTICE

Food waste struggle

In the UK, which was far advanced to reduce greenhouse gas emissions, projects began to appear that help supermarkets get rid of non -dosage products with an expiring shelf life, says Bloomberg. Previously, shops were forced to throw them out. According to the UN, about 10% of greenhouse gases in the world are formed from the production and decompositions on landfill dumps. One of the projects is the OLIO application, in which about 30 thousand volunteers are registered. These people take goods from supermarkets from the house with an expiring shelf life, then to distribute them to those in need or their neighbors. Shops pay Olio as much as they would pay for the disposal of these products. Olio operates in another 58 countries, but the most developed in Britain, last year, the application saved 1.3 million kg of products from the landfill. The British non -profit organization Fareshare is engaged in delivering excess products from farms to shelters and charitable organizations, in the year it thus saves more than 5 tons of products. Another British application, Kitche, helps users track the shelf life of the products that are in their refrigerator, and thus prevents their discharge.

Toxic positive

Sometimes the worst that you can tell a person who feels bad is: "Do not lose heart." Psychologists surveyed by WSJ say that the suppression of complex emotions, such as sadness or fear, and coercion of oneself or others to positive, can harm mental health and attitude with loved ones. This is because false cheerfulness or “toxic positive” contradict reality. And to tell someone who experiences emotional pain so that he is cheered up is depreciation and neglect. Correctly, according to psychologists, to begin with the recognition of a negative emotion, while not condemning yourself or others for the fact that you experience them. For example, to say: "I am sad or lonely, and this is normal." Ask yourself what you can learn on your feelings - emotions indicate what worries us. In the case of other people, remember that solving the problems of another person is not your work. Instead of giving advice, better ask how you can help. If you experience someone's “toxic positiveness”, explain that you do not need advice, but the one who just listens.