Pavel Durov began testing official advertising in Telegram - with exile to his personal channel

She suddenly appeared in all large channels

On the evening of November 4, Telegram began testing official advertising messages. The founder of the messenger Pavel Durov wrote about this in his channel.

Durov said: "Most users are unlikely to notice this change." And he added that official advertising will appear only in large channels (from a thousand subscribers) - it will not be in chats and personal correspondence.

Separately, the founder of Telegram promised that the messenger would not use the personal data of users, and the official advertising messages “will be unobtrusive”. “They allow only short texts without external links or photos. An advertisement can appear only after watching all new messages in the channel, ”he explained. And he emphasized that advertising is needed in order for Telegram to continue to remain free for users.

This message Telegram was placed as an advertising in the messenger channels. The placement brought Durov’s channel more than 60 thousand new subscribers.

Among other things, the message appeared in the channels of people and the media declared in Russia by “foreign agents”, including in the Medusa channel .

The editor-in-chief of Mediazons Sergey Smirnov noted that theoretically “foreign agents” may face a fine because of this-since before the message there is no obligatory dick that it is widespread by a “foreign agent”. “In this case, I think, it is especially significant how the discriminatory law on foreign agents,” Smirnov wrote.

Pavel Durov for the first time stated that Telegram would begin to earn money on advertising in December 2020. Then he said that Telegram will offer his own advertising platform for channels, which, according to him, "will provide users with comfort and confidentiality, and will allow us to cover the costs of servers and traffic." In the spring of 2021, VTIMES wrote with reference to Telegram reports that the company suffers losses and has urgent debts worth more than $ 600 million. After that, in March 2021, Telegram first placed bonds and attracted a billion dollars.

In October 2021, Durov said that official advertising would soon appear in the messenger. He also published a link to the Telegram advertising platform called Telegram Ads. When the advertising is fully launched and “will allow Telegram to cover its main expenses”, the messenger administration plans to start sharing revenue with the owners of the channels where posts are located.

Pavel Merzlikin