Turkey's once-thriving hazelnut business has been hit by a record slump in the lira and consequently rising costs. Farmers are forced to reduce the production of hazelnuts, a third of which is bought by the Italian food giant Ferrero, which produces Nutella chocolate spread.
“The world is facing a shortage of hazelnuts,” told Turgan Zülfikar, a New York-based consultant for Turkish companies entering the US market, the WSJ. "If you're a Nutella fan, it's best to stock up on your next grocery store visit."
Turkey provides 70% of the world marketable hazelnuts, 4 million people are employed in the industry. The seemingly inevitable decline in supplies cannot but provoke an increase in prices for consumers.
As the newspaper explains, the decline in production is due to the collapse of the national currency, which led to a rise in the price of all imported fertilizers, seeds, pesticides at a faster pace. World prices are also rising: according to the Association of Producers, the price of fertilizers has tripled this year to $650 per tonne against $215 in 2020. For the industry, this means under-application of fertilizers and, accordingly, reduced yields.
Internal factors are added to the external factors - more expensive energy and transportation. In addition, the government is preparing to raise the minimum wage in order to combat inflation (now 21%), which will also lead to higher labor costs. The exodus of farmers from the walnut farms that fed them for decades has already begun, the newspaper writes.