Russians spent more than $1.5 billion in mobile applications in a year

The Russians spent more than $1.5 billion in mobile applications at the end of 2021 - the population's spending on services in a smartphone grew by almost a fifth, according to App Annie data (analysts' conclusions are described by RBC ) .

At the end of last year, $1.58 billion was spent in applications, which is 19% more than the year before. Despite the growth in spending by the population on applications, Russia still fails to enter the top 10 countries in this indicator and, like last year, it remains in 11th place. The top three traditionally included China ($57 billion, an increase of 14.5%), the United States ($43 billion, +24%) and Japan ($20 billion, +2%). The total global spending of users on the service in smartphones reached $170 billion (+19%).

• Most of all, Russians spent money on games — for these purposes, according to App Annie, $1 billion was spent last year. The average time that Russians spend daily on mobile applications has grown from 3 hours 48 minutes in 2020 to 4 hours 10 minutes. in 2021 This is more than the average population spends time watching television (according to Mediascope data for 2021, an average of 3 hours 31 minutes per day).
• TikTok has become the most popular app among social networks and instant messengers — it takes an average Russian 26 hours and 18 minutes to view it (+34% by the end of 2020). VK (12 hours 42 minutes per month) is in second place with an almost double margin, and WhatsApp is in third place (10 hours 18 minutes per month).
• Russians also began to spend more time in the applications of streaming services. The number of hours increased in 2021 by 61% compared to the pre-pandemic 2019 year, comparison with 2020, as well as absolute values, are not given. More significant growth rates - 140% - were recorded only in Indonesia, RBC notes.