Damage from sanctions against Russia to smartphone manufacturers is estimated at $10 billion a year

Sanctions prohibiting the supply of microelectronics with American technology to Russia will cost foreign smartphone manufacturers 760 billion rubles, or $10 billion a year, writes , citing GS Group calculations. Kommersant

Half of the losses will fall on Apple, Samsung, which is now the leader in physical deliveries, and the main Chinese suppliers, Xiaomi and Realme, will suffer greatly. The share of key producers will fall from 80% to 15-20%.

Prices for smartphones from leading brands will increase by 15-20%, supply will shift towards Chinese off-brands, private labels of retail chains and cellular networks, as well as devices from the secondary market,

Direct smuggling will be impossible: Google through Android and Apple through iOS will block the activation of new smartphones and updates on already used devices, expects Mobile Research Group analyst Eldar Murtazin. He does not exclude that only devices with the "anti-sanction" Harmony OS from Huawei will remain officially available in Russia.

Sanctions prohibiting the supply of electronics to Russia if US technologies or components were used in its production were announced at the end of 2021 by sources in the White House. These measures could presumably be introduced in the event of an "invasion" of Ukraine. However, Menendez's bill , which was considered in early January, did not contain these measures.