Tina phenomenon: the worse the better

Why did Gazprom-Media throw Kandelaki on TNT?

Sobchak congratulated Kandelaki on a new appointment a week ago. A brief message is written with Jesuit fervor. Ksenia inspiredly listed the last failures of the “dear friend”, who were crowned with another jerk (Gazprom-Media threw a lady on TNT). This is the phenomenon of Tina: each of its defeat becomes the key to the next career take -off.

According to Kandelaki, you can study the latest history of Russia with its changes in elites, court morals, steadily increasing cynicism.

Why is this happening? The answer is simple: Tina is the most effective manager of all existing effective managers, but only in terms of arranging their own fate. She has a lot of advantages - from bright appearance (completely redrawn in the latest patterns) to burning vitality, from inhuman performance to fanatical pragmatism, from the thirst for leadership to the eternal need of self -patient. There is only one point: a spark of God, talent, a sense of word. That is, all that is necessary for a person in the frame. But she is still listed as a star presenter.

Her top is the children's television center "The most intelligent." The main skill of Tina worked here: to pronounce a record number of words per minute, which is appropriate in a game format. Everything else went minus. She led the current show “Details”-failed. He does not know how to listen and hear, does not feel the interlocutor, does not understand the context. She set about the “two stars”, but they shuddered from the vulgarity of the presenter. The next conversational format “Unreal Policy” (a couple with Andrei Kolesnikov) started - and this stormy stream soon dried up. Already what was the luxurious idea of ​​a conversation in high colors called “Caucasian Shepherds” (along with Margarita Simonyan), but again a bummer. “Iron Lady” (as it seemed on the air) did not last long. The lack of a natural gift for a person dreaming of creativity could turn into a tragedy. It could - for many, but not for T.K.

She replaces the creative dreams of “nudity” in men's magazines, and then tirelessly explains in the tabloids, they say, this is not a photoshop, but I, natural. Life outside the frame turned out to be a more profitable product than in the frame. The accident in Nice (Tina, together with the MILIARDER MP Suleiman Kerimov in his Ferrari) brought a genuine success. Much larger than all its television programs combined.

Kandelaki becomes a producer. Creates the project "Infomania", where he is trying to connect TV with the network. And again bad luck. Imitation of relevance is not equal to relevance. A semi -literate craft quickly goes into circulation.

Tina has one feature: the lady knows everything, but approximately. But she fell in love with the word "scaling."

First, he scales himself (the most expensive TV presenter, sex symbol of TV, style icon), and then any of its own undertaking. Nevertheless, something went wrong.

Tina makes another turn of fate. Her name flows from the secular and scandalous chronicle in the chronicle of the official one. Now she fiercely loves the president right in the frame. In any convenient and inconvenient case, he repeats: the significance of Vladimir Vladimirovich in the course of world history is global. And then the miracles of the gutta -perchery are used.

Put Putin with Medvedev, rushed to the Public Chamber. Feeling how the layouts are changing rapidly, she began to hastily run away on one side of the barricades to the other. Yesterday I shone on the brainstorming by Surkov. Today leads a column of rebels inspired by Navalny, to Bolotnaya. Tomorrow is materialized at a meeting of Medvedev fans. The day after tomorrow, when Medvedev goes into the shadow¸ dissolves in the vastness of the power corridors. I realized that in one place on two chairs, I could not sit. And she chose the role of a high rank official, who can even entrust the sports channel “Match TV”. So what, what confuses Zenit with Lokomotiv, what does it matter?

Kandelaki stopped glowing on the screen, made an exception for Pozner. That was perhaps the most reckless step in her public career. Even I, with my skepticism regarding T.K., could not imagine that in the superstars it was listed, how to say it softer, a personality of a very county scale. Suddenly, the backbone of professionalism was settled somewhere. Posner tightly opposed the flows of wordobludy, which Tina habitually masked plasticity, conformism, and non -independence of thinking. She tried to melt Pozner's heart, indecently rough flattery, then pity, or exorbitant coquetry. She almost cried, as if begging him to stop the execution, but Vladimir Vladimirovich was adamant. Whatever T.K. was talking about - about marriage, work, politics - everything looked like self -Parario.

Tina took into account this sad experience. She left the surface, ducked into the quiet elite bunkers, where the fate of the admitted fate is performed.

She became her own, but they don’t throw her here. For a vertical take -off, you do not need a mind, talent, devotion, decency. In these spaces, loyalty is not the banner, but to the banner.

I wonder where Kandelaki will take off after the collapse of TNT?