The devil wears Lyubava

Before leaving Russia, the Russians brought almost everything from the stores from the shops

"I am 38 years old. For my life, I have accumulated only on Ikea and H&M. What to do now? " - My friend was about to write a letter to the owners of the brands and explain to them “about hard life”. She is not a shopaholic, she buys a couple of boots every few years. She's just in despair. The closure of the imported economy segment hits the class below the average. We discuss whether the second-hand will remain in the market and express reasonable doubts about this. The question of where to buy jeans becomes quite pressing.

From today, the stores of the company Inditex, namely Zara, Massimo Dutti, Bershka, Stradivarius, Oysho, Pull & Bear, have a total number of 502 in the country, have been closed. This is the main segment of the Russian mass market. The night before, everyone was swept away in the departments.

An hour before the closure of a large shopping center in the south-west of Moscow at the entrance, a noticeable revival. The guards no longer measure the temperature - there are too many of them. The flow to the exit, however, is more, although at this hour it is usually deserted here. People drag stuffed paper bags with familiar names to the buses.

The gloomy line in Swarovski - the brand also leaves the Russian market. Online sales have already been stopped, offline-they still get warm.

Sellers in Zara are almost not noticeable and hopelessly try to hang on the shoulders a shirt dropped by the buyers of a second. Few are trying to survive the line in the fitting room - women measure sweaters and sweaters right in the hall.

This partially looks like the Woland Varis with dressing up Soviet ladies in French fashion. True, the Devil's retinue in Bulgakov Moscow did this without charging a fee,

In Moscow, we almost do not even observe significant discounts, but meters - like at a Christmas sale.

The woman with her left hand quickly sorting out the sweaters on his shoulders, throwing five pairs of pants on the shoulder. Moms with strollers are busily steel in the department for babies. The girl sits on the floor without strength, buried in the phone. Men who are usually bored in the department of a ladies' dress, concentratedly follow wives, hidden by a variety of rags. “Today is the last day, tomorrow everything,” the saleswoman answers me quietly. Protecting with double vigilance looks at those who are leaving the department.

Stradivarius looks like a village after a raid: jeans, trousers and T -shirts lie on a rack in a bunch, no one has the strength to disassemble them and fold them. Yes, especially and there is no need. “They told us - they close for three months, and it will be seen there,” says the seller. “We work the last minutes.”

There are no queues in Pull & Bear, the guys in search of casual at a similar price look around the pretty bad racks with the goods. For once, consultants with questions do not run up to you than to help. There is no strength to help.

In the Lego store (the brand also leaves Russia) not a single person, the consultant shrugs: “While we are working, we even expect that there will be more deliveries.”

H&M is closed the second day. Next in line Marks & Spencer.

In the hypermarket, the compartment is unusually a little bitter, reserved for seasonal goods. Tulips, shampoos and cups, with which the merchandisers assigned the role of popular gifts on March 8, do not cause special excitement - the people are breaking into Bachelor.

The supermarket is not the cheapest, the restrictions on the vacation of "socially significant goods" were not introduced here, and buyers are typing two carts of different cereals.

Sugar, rice, flour and buckwheat differ, sunflower oil is not so popular. But canned food is back in the top.

I occupy for a woman busily spreading 6 packs of rice, pasta, buckwheat on a tape. To her, bypassing me, a friend’s second cart rolls up. There are packages of eggs, 12 two -kilogram packs of flour, cans with sprats.

The cashier asks to wait until it grins the conveyor tape - rubber is completely covered with flour and sugar. “Everyone went crazy,” she raises her eyes. - You ask - they answer that they are afraid: suddenly the store will close. But the grocery do not close. Everything is just getting more expensive. ”

While we are standing for flour, luxury brands are claiming to leave the Russian market: after Hermès, Gucci will leave the country, a similar statement was made in LVMH (Louis Vuitton, Dior, Fendi, Givenchy, Kenzo, Marc Jacobs, Bvlgari, Tiffany & Co.,,,,,,,,,,,,,,,,,, Hublot and others, only 124 boutiques). A meme immediately appears on a half -slaid twitter: “The devil no longer wears Prada. The devil does not even wear H&M. The devil is now wearing Belarusian knitwear. ”