Film product stolen, film -containing. Russian cinemas do not survive without piracy

The general director of the United Cinema Sinema Park and Formula Cinema (market leader, own 76 cinemas for 585 cinema halls) announced that from August 1, his company is ready to offer the audience a new service - the so -called “film product”. What does that mean? The cinema sells a ticket for a Russian film. But before the film, the audience is shown a new Western (most likely Hollywood) film. Oh no, do not confuse - not a film, but "Video material." Do you want to know what this very "video material" is? We willingly answer: this is a stolen film. Yes, do not turn the nose-now, with a silent blessing of the state, the citizens of our vast Motherland will show a stolen movie.

Then the authorities would severely quarrel the eyebrows and tell the presumptuous film network: “Stop, it is impossible - this is theft. We fight with piracy, but ourselves ... ”But the state not only did not say anything like that, but, in fact, itself gave the go -ahead to this kind of concern for the audience. Shortly before the initiative of Sinma Park, the presidential representative of international cultural cooperation Mikhail Shvydka, embarrassedly squinting, said the need for the so -called parallel imports in the field of cinema. “If we want to save the networks, and they must be saved, because otherwise it will not be justified by Russian cinema, not to pay off, we need to think, I don’t know, about a parallel rental, for compulsory licensing, as you like it can be called, but this is one of the options,” he explained in one of the recent interviews.

And even earlier, but not so long ago, the President of the Russian Federation himself gave the first impulse-this impulse has already entered history in the form of a short UPA-Tsarap meme. “We will wait until the Americans spend money on technology, and then the DAC-Tsarap. Or we’ll buy a cheap. I joked! DAC-tsarap is not necessary to do it! " - Without embarrassment in the means, he promised the guarantor. It seems like he joked, but the long Solder History of Russia knows what the percentage of jokes in monarchy jokes.

Very little time passed, and the joke became, if not a dogma, then the guide to action.

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