The Stray Run simulator is one of the most popular games this summer. But this is not only a game: its publisher and gamers now help real cats

On July 19, the American publisher Annapurna Interactive released a game about a vagabond cat called Stray. This is a “cat cyberpunk,” writes Gamery. Gamers, controlling the vagabond cat, need to “unravel the ancient secret” and get out of the long -abandoned city.

Since the release, the game has collected a lot of positive reviews. On the Steam digital platform, it takes the first place in sales for several weeks, and on the day of Stream Stream, the Stray took fourth place in popularity on the Twitch platform.

But Annapurna Interactive decided not to limit herself to the release of the game and came up with how to help real animals. The company contacted the non -profit organization Nebraska Humane Society, which is engaged in the help of homeless animals, and offered to arrange a charity draw of four copies of the game before the release. Over the next week, the organization received about seven thousand dollars of donations, and Annapurna Interactive itself transferred another thousand dollars to the shelter.

In addition, the publisher of the game was renting on the weekend Meow Parlour, a cat cafe and a center for animal assistance in New York. There, the company organized an event at which those who wish could play “Stray” and buy goods related to the game.

Gamers themselves decided to help animals. One of the largest organizations providing animal assistance, North Shore Animal League America raised $ 810 from players on the Tiltify Fandraise Platform. The user under the nickname TreyDay1014, which was addressed by one of the Nebraska Humane Society employees, raised one and a half thousand dollars in favor of an animal shelter for four and a half hours of streaming on Twitch.