
Although the iPhone 12 and 13 mini received a lot of compliments and became for many the long -awaited return to “tiny” smartphones, their sales, apparently, did not live up to Apple expectations. In the new generation, the company focused on large (and very large) models.
In the new models - the well -known IPhone 13 design. From the unexpected: in the iPhone 14 that will be sold in the United States, there is no slot for physical sympart - only for two ESIM , which are already quite actively offered by Russian operators. But about this it is worth remembering when ordering a new iPhone from the States.
The basic iPhone 14 is very similar to the iPhone 13: the same design with the “bangs”, the same A15 processor, the same screen size 6.1 inches. But this year the iPhone 14 Plus was added (yes, with the prefix of the time of the iPhone 7 and 8)-a screen of 6.7 inches, which used to meet only in a Pro Max version, and a battery that can withstand up to 26 hours of viewing the video. This, according to Apple, is 6-7 hours more than in the iPhone 13 and 14 smaller size.

The most interesting innovation is the satellite SOS-improving (Emergency SOS), which works even if there is no Wi-Fi and does not catch cellular connection. The iPhone will be able to connect to satellite frequencies and, according to Apple, in less than 15 seconds (in a clear sky), send an emergency service for help. In the USA and Canada, the function will appear in November and will be free for the next two years. How much will it cost later and in which countries it will still appear is still unknown.
Now it is clear why the presentation is called Far out (“out of reach”), and in the announcement of Apple used an illustration with the starry sky.
The camera in basic iPhones has become a little better: still 12 megapixels, but with a more “lighter” F/1.5 lens on the main chamber. According to Apple, the camera shows itself especially well in the conditions of insufficient lighting - in such situations, the light, according to the company, is better captured by 49%. To take a cool picture in the dark is also designed to help the Photonic Engine neural network - the algorithm also works with the front camera. By the way, autofocus first appeared in a selfie camera.
And the new Action Mode technology is needed to stabilize the video in extreme conditions, for example, when a tripod would be preferable, but it is not at hand.
A large event - in the upper part of the screen, the “senior” iPhones no longer have a “bangs” that caused fierce disputes from the appearance of the iPhone X. But a small neckline remained - and it was turned into a full part of the phone interface. Apple calls it a “dynamic island” and shows different service information on it. So you can follow, for example, in incoming calls, identification using Face ID, as well as alarm clocks and timers.
In the "senior" iPhones - the new A16 processor, which is also necessary for high performance, updated camera and display. For convenience when using screens (sizes are the same - 6.1 and 6.7 inches) is an intelligent adjustment of the brightness and frequency of updates.
Always-on Display, which operates in Apple Watch, starting with SERIES 5, appeared in iPhones. Even if you block the screen, the display will not go out to the end: it will become much dull, but will continue to show useful information. In iOS 16, which will be released in the fall, there are even wallpaper, thanks to which the battery charge in “sleeping mode” lasts even longer.
In Pro and Pro Max, for the first time in the history of iPhones, a camera with a 48-megapixel sensor appeared! True, most often the phone will take photos on 12 megapixels, but will be able to issue images in full resolution - in ProraW mode, designed for professional shooting.
The new ultra -haired chamber, as Apple promises, takes three times better in low light. The flash in all the iPhone 14 works twice brighter than before.
iPhone 14 - from $ 799
iPhone 14 Plus - from $ 899
iPhone 14 Pro - from $ 999
iPhone 14 Pro Max - from $ 1099
iPhone 14, iPhone 14 Plus - September 16
iPhone 14 Pro, iPhone 14 Pro Max - October 7
The appearance of Apple's wireless headphones, which debuted in 2019, at first glance remained the same - but in detail was updated.
Now AirPods Pro can be controlled by piles! In the first generation of headphones, it was possible to adjust the volume only in two ways - using another device (for example, iPhone or Apple Watch) or voice (using Siri). In the updated eir subsidies, to change the sound level, it is enough to run a finger along the “leg”.
A new powerful H2 chip is needed, for example, to transmit audio of higher quality. The sound is adjusted to the user, taking into account the shape of the ears, and the smallest was added to the three sizes of interchangeable ambushur - for those to whom the larger ones were not suitable.

The noise reduction function in the first Airpods Pro and so allowed, for example, to listen to music in the subway or on an airplane. In Airpods Pro 2 - according to Apple - noise suppression works twice as much as in the first generation.
The headphones also updated the “transparency” regime, which began to adapt to the surrounding conditions (Adaptive Transparency). Apple gave an example when headphones minimize the noise of construction work on the street, but allow you to perceive important sounds like cars on the roads.
AirPods Pro 2 should be enough for a long time - for six hours of listening on one charge (against 4.5 hours for first -generation headphones) and up to 30 hours, taking into account the recharge in the case (it was 24 hours).
Finally, there are more cases of charging the case. The opportunity to use the “tablet from Apple Watch” was added to the Lightning Cabel and the wireless MagsaFe-ship.
AirPods Pro 2 - 249 dollars
September 23
Apple considers the “smart” clock an important “companion” gadget and presents it as an indispensable assistant in emergency situations. But the previous presentation remained - like an accessory for those who wanted to lead a healthy lifestyle.

Apple Watch Series 8
In the new energy saving mode, the clock operates up to 36 hours. This is not already familiar to Apple Watch users “eco -mode” when almost all the basic functions of the device are disconnected! In the new mode, the screen, of course, does not burn constantly, but the gadget still shows notifications and tracks steps.
The design remained from Series 7, but inside is a new S8 processor and temperature sensor. The latter, according to Apple, tracks even the smallest changes and checks it every few seconds, including at night.
This sensor is also used to monitor female health - in the updated tracking of menstrual cycles with a prediction of the ovulation period. This, as Apple explains, will help prevent different diseases. A separate time has given the safety of personal medical information: data on cycles are stored on the device and when loading into the iCloud cloud is transmitted using terminal encryption . In the United States, this is especially true against the backdrop ofthe decision of the Supreme Court of abortion.
The Apple Watch, which could previously call operational services when a hard fall is detected, now determines the signs of an accident. Apple conducted many crash tests and taught the device to understand when the car collides or turns over.
Apple Watch Se
The most budgetary “smart” watches are oriented, for example, on those who have never used the clock, but want to try them in action for a small fee.
The device repeats the size and design of Series 4-6. It should work 20% faster than the first generation of Watch Se.
Always-on Display is not, that is, the screen turns off. But the function of detecting a car accident available in the main Series 8 is also present.
Apple Watch SE - from $ 249
Apple Watch S8 - from $ 399
When buying, three months of subscription to the Fitness+service are provided.
September 16
Apple Watch Series 8 Ultra is the most interesting watch upgrade over the past few years. These are the most expensive Apple Watch with the largest display, focused on sports, including extreme, and in general on an active lifestyle.
For the most dangerous classes, you need a titanium case with sapphire glass, the ability to use a cloth in gloves (imagine that you are going on a mountain bike or going on a hike), a converted Digital Crown wheel and an additional button that can be adjusted to yourself - for example, to quickly include the necessary functions during a marathon. Special straps are also made using titanium.
Apple added a second speaker for greater volume - now, as claims, the owner of the watch can be heard even with a strong wind against the background.

Ultra operate up to 36 hours on one charge and up to 60 hours in energy saving mode. In order not to get lost, you can use an updated compass or siren for 86 decibels - it is heard at a distance of 180 meters. For better visibility in the dark, a special night regime is provided.
For water sport, including scuba diving, Apple supplied the watch with an application for measuring depth and improved water resistance. The screen will show the temperature of the water and the route even with serious immersion.
Apple Watch Ultra - $ 799
September 23
Officially, it’s difficult to say, because Russia is now not in Russia. It can be assumed that informally this will happen shortly after the start of sales in other countries.
And there is a nuance.
In March, after Russia's invasion of Ukraine, Apple stopped selling gadgets in the Russian Federation and limited the work of services in the country. However, the company's equipment is included in the Ministry of Industry and Trade in the list of goods for parallel imports , which means that the state freed retailers from the need to receive permission from the copyright holder - including for the import and sale of new iPhones, hours and headphones. Local store chains are already doing this.
On the morning of September 8, the head of the Ministry of Industry and Trade Denis Manturov in the commentary of RIA Novosti allowed the import of new iPhones by parallel imports: “Why not. If consumers want to buy these phones - please. Such an opportunity will be. "
How much will the new Apple devices will cost in Russia is also incomprehensible, since the copyright holder now does not set official prices for the local market.
Another popular question is - is it possible to repair an iPhone in Russia now? Apparently, authorized centers, as well as devices replacement programs, are still working .
Sergey Star
Photo on the cover: Apple