How online platforms their festival composed

"New Season" is a review of online cinemas. Some media compare the newborn festival with the Kinotavr, but there is very much in common, rather, there is a huge difference between them. In recent years, TV shows began to break through to the Kinotavra program, but there is still an undivided rule of the feature cinema, and “New Season” presented the palette of original projects of the main platforms, a new festival format.

What's new?

On the Rosa Khutor, where a new festival is held, TV shows and cinema were met as equal participants. The largest Russian online cinemas Start, Kion, Okko, KinoPoisk, Premier, Ivi, More. TV/wink, performing original projects (Originals), chose TV shows and films about two series from the channel. No selectors, no jury, no red carpet. All participants and spectators vote in a special online form. There are also prizes of the Board of Trustees, which includes the heads of the platforms. The discovery and closure are minimalistic, in the format of light digital passengers.

Pros.

The platforms received their large industrial festival. Online went to offline, and not only allies, but also competitors gathered in one place, connected in one project. And it is difficult to say what is more important for them: to show new series, get awards or find and discuss the development vector in the new season, hypothetical joint projects. And this is a new turn in the short -lived history of the domestic Originals. Previously, co -products connected platforms with television channels, today there are already examples of the collaboration between platforms for creating ambitious projects: for example, “actresses” by Paulina Andreeva and Fedor Bondarchuk. A true story about the backstage, non -Glass life of three actresses.

An important unique feature of the festival is a collective viewing of the series. The spectator room at some sessions is filled to capacity. His reaction is laughter or his absence, silence leaving with the show; Applause is an unmistakable check of what happened and what is not at all. And I must say, the producers carefully watched how the viewer reacts, asked to vote for their film at each show.

Cons.

I will only name the quality of the program of the feature cinema. Well, it doesn’t work for now online cinemas to create your own decent program of films. The exception is Goliath Adilkhan Yerzhanov (Start) and “Express” Ruslan Bratov (OKKO). Read about these paintings on our page.

The serial program was distinguished by the variety, quality of projects. I even made my personal rating of preferences, which can be considered as recommendations for viewing:

• “Alice cannot wait” Natalia Meshchaninova (Start)

• "Black Spring" by Sergey Taramaev and Lyubov Lvova (Start)

• "Aurora" Roman Volobuev (More.tv and Wink)

• "Pension" Svyatoslav Nogaevsky (IVI)

• "End of the world" by Alexander Net Zlobin (Kinopoisk)

• "13th clinical" Klimovsky (IVI)

• "I loved my husband" by Julia Trofimova (Premier)

Among the series were also quite weak. I think that the point is that the festival is new, it was collected literally on a living thread in a couple of months. And online platforms could only be presented to what was already in the tanning pound, but at the same time it was not yet included in the repertoire.

Will online cinemas will specially save the premieres by the beginning of the "new season", time will tell. However, today online platforms have become media make-ups, they dictate fashion for genres, style, form their institutions of stars. The ways of watching a movie are changing. The viewer can choose a film or series not only by the name of the director, beloved actor, genre, but, for example, by “cinema” - short and most striking fragments of films specially selected by the neural network. Zapping or a neural network analyzes how we watch a movie: we continue to watch or interrupt it in the middle of the film, what we review, what kind of bookmarks we make. Cunning request algorithms allow you to form a “library of interests”. In the near future - personal trailers.

Experts believe that in a couple of years, online platforms will seriously affect the condition of the entire film rolling market.

The festival opened in one era, and ended in a completely different one.

Partial mobilization began. And today no one will say how many active, talented filmmakers will lose the industry and how many projects will be frozen at different stages.

Yes, and from the point of view of financing a new, rapid developing segment of the market, issues will be immense. The premiere of the "New Season" took place. And quite successfully. Will there be a sequel? I really hope.

List of winners of the "new season"

• The best film is “Express” (dir. Ruslan Bratov, Okko)

• The most anticipated series is “Alice cannot wait” (dir. Natalia Meshchaninova, Start)

• The hero of the "New Season" is Danila Kozlovsky ("13th Clinical", Ivi).

• The heroine of the "New Season" is Lisa Ishchenko ("Alice cannot wait," Start)

• Prize of the Board of Trustees of the Festival "Opening of the New Season" - Ivan Sosnin ("Distant loved ones")

• Special Prize of the Board of Trustees of the Festival - Evgeny Song ("distant loved ones")