Translated material
Adidas broke the contract with Kanye West because of his anti-Semitic statements. The rapper himself said that he could not be an anti -Semite, "because black also Jews"
Adidas has ceased cooperation with the REP artist Kanye West, also known under the pseudonym Ye, because of his anti-Semitic statements on social networks.
The published press release of the company says that Adidas does not tolerate anti-Semitism and any other hatred language. The press service emphasized that "the comments and actions of it were unacceptable, hated and dangerous, they violate the values of the company, such as diversity and inclusiveness, mutual respect and justice."
“After a thorough analysis, the company decided to immediately stop the partnership with Ye, stop the production of products under the Yeezy brand and stop all the payments of Ye and its companies. Adidas will immediately stop the activities of Adidas Yeezy, ”the company said in a statement.
The anti-Semitic statements of the famous rap artist caused a great resonance on social networks. First, he published fragments of his private correspondence with another famous rapper - Pi Didi. In it, West accused his colleague of being controlled by influential Jews.
After that, the Ye account on Instagram was blocked. Then the rapper moved to Twitter, where he promised to arrange the “deadly regime of the third level” (Death Con 3 on Jewish People). This is probably a reference to five nuclear deterrence forces existing in the United States-DefCon 1-5. DefCon 3 means increased readiness to apply a full -scale nuclear blow.
In the same tweet, he noted that he, in his opinion, cannot be an anti -Semite, "because blacks are also Jews." After that, his account on Twitter was also blocked.
Kanye West is known not only as a musician and a designer of clothing and shoes, among which the famous line of adidas sneakers, sold under the Yeezy brand, but also as a devoted supporter of the ex-president Donald Trump and the author of many extremely controversial statements. So, among other things, the black rapper said that several hundred years of slavery were a “choice” of blacks.
After the scandal with anti -Semitic statements, Ye cooperation with the rapper also stopped the brands GAP and Balenciaga.
To receive the main news faster, subscribe to our telegram and twitter .