
“... So far we are not observing the growth of consumer activity,” said Elvira Nabiullina, head of the Central Bank of the Russian Federation, commenting on the decision of the Board of Directors of the Central Bank to maintain a key rate at the same level.
“The savings model of behavior can be associated with increased uncertainty. Also, consumer addiction to a changed assortment may also continue, ”the Chairman of the Central Bank added.
Actually
This behavior of Russians undermines the government plan on the structural transformation of the economy, in which people had to abandon any creative jobs as soon as possible and engage in real production,
Quickly start buying goods of domestic manufacturers, as well as invest in import substitution. It is the growth of consumption, according to government forecasts, should become the driver of economic growth in 2023.
But so far people prefer to protect their own money, reducing consumption. According to Rosstat , in the second quarter of 2022 it was the reduction in household expenses that determined the contribution to the collapse of demand: GDP decreased by 4.1% year by the year, and 3.1 percentage points in this figure - a decrease in the demand of households.
Households were lower than in the second quarter of 2018, and real consumption was lower than in 2013-14.
You might think that people remembered the famous phrase “The economy should be economical - such a demand for time”, which sounded from Leonid Brezhnev, who read the “reporting report” at the XXVI Congress of the CPSU, and decided to seriously take up the calculation of cents.
Not entirely, analysts on HH.ru research service, who conducted a survey among working Russians and learned how quickly people spend the main part of the salary.
On average, in Russia, only 21% of employees spend the most earnings in the first week, but in the regional context the situation looks different.
For example, 13% of working residents of the North-Western Federal District manage to spend all their main income in a week. 30% admitted that they spend the main part of their salary in two weeks. In 14% of respondents in the NWFO, it is possible to stretch the salary for a month, another 13% spend their income in 3 weeks. And only 26% replied that they can not spend their salary so quickly.

In Moscow, people have enough money for a longer period: 15% of employees are wasted for a week, in two weeks - 25%. On average, in the central phrase, the salary leaves in a week with 19% of workers, and in two weeks - in 26%.
In the Volga regions and in the Far East, 24 %of respondents are obtained in Siberia and Southern FOR - 26%in Siberia and in the Urals - in 27%. Money from wallets in the North Caucasus disappear the fastest: 29% of respondents spend the bulk of the salary per week, and 32% - within two weeks.
The record holder for the expenditure speed of salaries per week is the Orenburg region (40%), and the residents of Tula are most carefully approaching their expenses: only 10% of respondents spend their salary there during the first week.
So, people spend money, the question: what? And it turns out that it turns out that it is difficult for manufacturers of consumer goods to count on the money of Russians.
The largest cost items people call food, in second place - rental of housing or payment of a mortgage, in the third - utilities.
According to hh.ru, food costs are the most significant part of the costs of 51% of St. Petersburg residents and 49% of Moscow residents. The share of these expenses is minimal in the Urals (41%), as well as in the North Caucasus and in the Central Federal District - 43% of respondents.
At the same time, from 30 to 50 percent of respondents (depending on the region) it is recognized that they do not have enough salaries at the main place of work to cover the main costs.
So, the day of saving is with us every day. And as the General Secretary of the Central Committee of the CPSU said: this is a demand for time ...