





In mid-November, Petersburzhenka Diana Logvinenko opened the first intimate boutique in Tbilisi or, as he was called on social networks, a sex shop. There is no other similar space in Georgia now. At the request of Paper Kartuli, Maria Koltsova went to the store and talked with his founder about conspiracy, demand for goods and about the refusals of European suppliers.
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“In Tbilisi, a sex shop opened. It's very nice here! " - This tweet gained dozens of comments with requests to give an address.
"What, have you even beaten the windows yet?" - the girl asks in the thread. “Everything is very hidden here,” they answer her.
I also write a comment, I ask the address and after a few days I am going to watch. The place is really difficult to find - I pass the House of Woman, which is lost among inconspicuous small stores, several times. To get inside, you need to go down a few steps. The room has a large mirror, a pink sofa, decor in pastel colors and a white trim under the wool on the wall. You might think that this is an expensive cosmetics store or a manicure salon.
Several girls with cups in their hands are sitting on the couch and talking. On the walls, paintings with female bodies. The saleswoman offers me coffee or rose to choose from. I quickly look around and see in the corner a curtain door.
“Here we have a zone for relaxation, communication and testing of adequacy,” explains the founder of the space Diana Logvinenko. - Every day we do not let several people. Usually, if it is elderly, drunk or clearly went by mistake. Men can come either with girls, or by prior agreement in social networks, so that I understand what kind of person it is.
Diana says that men rarely come in, but they ordered delivery several times. Products that are intended for them, such as Mashtillean eggs, mainly buy girls as a gift.
According to Diana, every day the elderly Georgians living in the neighborhood descend into the store.
- Nearby there is a “1000 little things” store, and they go there, and then to us. They just check what is here-employees of the intimbutics reply that this is an online cosmetics store, and women immediately leave.
The previous offline shop in Tbilisi was closed a few years ago, after he was attacked twice. The owner told the BBC Russian service that “a crowd of believers, waving wooden crosses, defeated the store. They shouted that sex is a child of the devil. ” The woman herself said that she would no longer start such a business in Georgia. At the same time, there is no law in the country that would prohibit the opening of such stores. Now somewhat work online.
The founder of the space of The House of Woman Diana is 24 years old, before moving to Tbilisi, she worked in St. Petersburg a journalist, operator and PR man. A light brown girl with a bunch on her head and in black turtleneck quickly and confidently talks about her new business.
- I decided to open the store because this is not here. And I believe that this is a need for most people, especially women. All this is about health, beauty and self -care. Conductives, tampons, menstrual bowls, gels with the right pH-balance. But the boutique is only one of the projects, I simultaneously engage in photography and operator work. I am married and for me the main goal is family and children, ”says Diana.
The girl leads me to the second room-those who went through Feis Control get there. The room behind a heavy curtain is more spacious, neat racks along the walls. But here there are no rubber parts of the body, leather costumes or whips. Toys are on only one rack in the corner - a couple of shelves with Satysfers and Penguins. Everything else is lubricants with different tastes and condoms of all sizes and materials. And three more sections of natural cosmetics, candles and incense, face and Tarot cards and cards.
-Still, I do not have a sex shop, but an intimate bud and space for women. I am from St. Petersburg and was there in sex shops-everything went very well and ugly, all shelves were forced by phalloimitators. Here I picked up what I would use myself, ”Diana says embarrassed.
Some girls are so happy about the opening of space that they bring chocolate as a gift, says the founder of an intimbatic. Young Georgians also came, who learned about the store from familiar Russians.
- There are customers who require certificates in Russian and in English for each product. And there are those who do not need to consult at all, they come, they say: “I am such and such a“ satisphaier ”mint color, and if not, then such an analogue.” The girls know what they want, they just needed to make a place where you can come, buy what you need and chat, ”says Diana.
At the same time, according to her, all Tbilisi Russian-speaking telegram channels refused to advertise the store without voicing the reasons. But PR was enough on Twitter - now the racks are half empty. The discovery was five days ago.
- I thought that I would make a big purchase and it would not be needed anything else until the New Year, but the demand is large and I will have to order goods from Russia again. All European wholesalers refused to work with Georgia, and from the Russian 30 they agreed to 27. It is easier for everyone to contact well-known Russian network than one noun girl from Tbilisi, the founder of the space shares.
The owner of the premises in which the intimbatic is located is a 70-year-old Georgian. According to Diana, the woman knows what opened here and does not mind.
- But she [the owner] lived in the Netherlands and in Ukraine, in Odessa. I just asked that there wasn’t like in Amsterdam, so that weep and leather costumes would not be exposed from the windows, ”the girl retells.
Diana worries a little about safety, so she put an alarming button in the room and entered into a contract with security, and also thought out a system with the separation of zones.
- I want not only to sell goods, but also to conduct events and lectures so that people communicate, get acquainted. If Georgians and Georgians come, I will be very glad, but so far I have not specially focused on them, ”says Diana.