Translated material
Dramatic errors
After February 24, 2022, the Russian film industry shakes and pumps, attempts to minimize losses seem insufficient
Cinemas "Rented"
On February 24, 2022, like a handbag, a sickening mystical thriller jumped onto the screens about the sacrifices “Devil’s Casket. Awakening of evil. " Bad sign. And it began.
Among the main events of the year are the departure from the Russian market of five Hollywood Maighors. After the first of March 2022, the new films Disney, Sony, Warner Bros., Universal and Paramount are ordered to Russian cinemas. In any case, legally. Their revenue reached 75% in additional times.
In the summer, the situation was seen catastrophic. Cinema networks prayed to the state for help. But officials with a stable salary were in no hurry to help drowning. “Ten months we tried to pay attention to the state of the sector of the film in the country,” wrote representatives of cinemas in an open letter. - However, instead of a serious and constructive dialogue with the industry, we were answered by formal letters and accusing the propaganda of the American lifestyle, because until February 2022 in cinemas, Hollywood content collected the main money.
Our colleagues tried to independently offer support options - they were not considered on the merits, but reported that financial issues are not in the competence of specialized specialists. ”
A farewell legal hit was the adventure “Ancharted: it doesn’t appear on the maps.” Cinemas and spectators literally could not part with him, the adventure action movie about the search for gold went for several months. He managed to collect more than 1 billion rubles.
Cinema networks were saved as they could: re -rental, as many more Russian, Asian and European cinema, reduction in costs and states. Some cinemas were still on the verge of closing. In one of them they even opened a trampoline center. According to the head of the Ministry of Culture of the Ministry of Culture, 277 cinemas out of 2136 (11.5%) suspended the second half of October. According to the Association of Cinema Owners, since the beginning of 2022, 41% of cinema halls have been closed in Russia. For example, in Murmansk, the four -toothed cinema "Crone Sinema", beloved by the audience, died. Many sites do not close only due to lack of funds (the cost of liquidation of the hall is a million rubles).
The main reason for the crisis is in a lack of bright attractive releases. Of the Russian paintings, only the rental of the historical fantasy blockbuster “The Heart of Parma” based on Ivanov’s novel became truly successful. The film was nine weeks, and the fees were selected by a billion rubles.
What they look
In dashing times, the viewer wants entertainment and family comfort. Is it worth it to be surprised that the upper lines of the ratings both in production and in the box office occupied comedies, but even more - children's cinema and animation.
So it was in the Soviet years: in the "sandbox" children's cinema and animation from the oppression of ideology, Erdman and Volpin, Schwartz and Olesha were saved.
Today, it is the animation that is called the rental driver, it at least to some extent helps to stabilize the situation.
The most successful animated project of the year was Finnik, which earned 443 million rubles. Several full -length cartoons immediately overcame a line of 100 million rubles. The real boom of children's cinema begins. It seems that today it is again the safest and also attractive niche. But, most likely, tough regulation will come here. Deputies and officials are talking about the need to influence and interfere with the creative sphere, and Alexander Kibovsky, the head of the Moscow Culture Department, declares the need for state order and control in a program interview.
Because of his own, what the Shakhnazarov, Burlyaev and other adherents of squeezing of Hollywood films and thirty percent quotas for foreign films were crying out for years. “For 30 years I have been trying to achieve quota, such as, for example, in China, where the basis of the film distribution is domestic ribbons,” says Karen Georgievich, between Speakers in Solovyov’s show.
According to the plan of film proceedings, right now is the time to go to full growth in Russian films. Import substitution are our scrapers. The point behind the stream of spiritual, authentic sovereign Russian cinema, capable of replacing Hollywood film -feeders alien to our hearts. The Minister of Culture Olga Lyubimova noted the difficulties that the domestic cinema faced, and shared it with the poisoning news: “This year we first distributed ten billion rubles through the Ministry of Culture and Film Foundation.”
Prior to the departure of the Americans from the Russian market, the cinema officials dreamed of the share of domestic prime ministers - 30%.
“Now the task is the opposite,” says Fyodor Sosnov, executive director of the movie Foundation, “to fill out 70% of national content.
One way or another, 30% will be closed by content from friendly states and countries ... "
But while the amount of losses and the debts of cinemas are growing. In addition, about 100 domestic films per year is not enough. “ In order to replace Hollywood films, Russian filmmakers need to produce 2.5 times more content,” said Vadim Vereshchagin, General Director of the Central Partnership distributor company.
Flibusters and super -enormous people
Wikipedia Glacit that piracy is an illegal capture, robbery or sinking of civilian sea and aircraft. Sounding cinemas are ready for everything to keep afloat.
In a hopeless situation, many entrepreneurs rushed into the territory of the "walking-field". Pirate shows are one of the characteristic features of the new time. You have to put up with cognitive dissonance. On the one hand, the Criminal Code of the Russian Federation is not canceled, including article 146 “Violation of copyright and related rights” with a punishment of up to six years. On the other hand, in today's situation of divorce from Western countries, law enforcement officers will most likely look through their fingers. However, experts reasonably believe that cinemas showing pirated copies can be blacklisted and are deprived of the opportunity to show legal content in the future. “ Batman”, “Do not look up” from under the floor, “Do not look up”, the sequel to “ Dr. Strange ”, the film “ Top Gan: Maverik ”, the second “ Black Panther ”.
The main pirate show, of course, will be the coveted “ Avatar: Water Way ” - Disney Cleader Cashcase itself in the history of the cinema of the tape, which has earned more than $ 515 million in the first days of the world rental.
The ways of showing are quite grandfather. Who is more wins, sells the “screen” - recorded from the screen of the cinema and a slightly cleaned video. Representatives of large networks mines copies - usually in the countries of the former CIS. Often, the sessions of the three -hour free “Avatar” give the viewer in the load, as in the Soviet times, the magazine “Fitil”, before a paid show of short films. In order not to bother too much, most often they put a 17-minute short film of the graduate of the Academy of Nikita Mikhalkov Vera Vodyanski. This is called pre -Union service. As a result, this very short film, meaning on posters, makes unthinkable fees.
The largest Russian networks, apparently, under pressure from above, agreed to release the film by Cameron without a license after the holidays - January 12, 2023. On the one hand, the film will extend the viewers' interest in cinema and after the holidays. On the other hand, the beac -playing world hit will not delay the viewer from Russian paintings. However, a film from under the floor, without rolling and without advertising, is already slowly showing individual cinemas. Information about the shows is caught in social networks. None of the most impudent administrators hand over their halls for showing their halls. And in Tatarstan, the picture was resourcefully “renamed”.
"Avatar"? There is no “avatar”, we only show “superhumans”.
New Year's pie
This year, in the New Year’s battle (the cash term of the season), mainly Russian paintings participate-it is necessary to raise the share of Russian cinema at the box office. With the exception of the fantasy catastroph film “Peace”, to choose from family comedies: “ Chuk and Hack. Big Adventure ”,“ Naughty-2 ” , various full-length cartoons and the main rolling rate- “ Cheburashka ” by Dmitry Dyachenko, a lot of money is already swelling into the cartoon advertising. The only Hollywood release is the “Fortune” operation: the art of winning ” Guy Richie. The film was supposed to be released on January 5, like all over the world. But suddenly, a rolling company to the detriment declares that the film will be released after the holidays. You can not interfere with the viewer to enjoy the cinema family joys of the domestic manufacturer. According to the forecast "Bulletin of the film distributor", the total cash desk of New Year's fees can amount to 4.05 billion rubles.
Festivals
Russian film crews grow like mushrooms. The most noticeable of the retirees are Kinotavr and Artdokfest, but Moscow acquired the festival of the author’s cinema “Winter”, where the jury, under the leadership of Alexei German, called the poetry Yakut picture “Do not bury me without Ivan”, thereby confirming that the boom of the Yakut cinema continues. Yakut films are winners of all domestic filmmakers.
Documentaryists who selected a cinema of documentary cinema in the capital, compensate for the losses of the creation of premiums. The oldest National Prize "Lavra Branch" is not enough for them, and the initiators are not very "trustworthy" in the new conditions and too independent Vitaly Manky. Among the newly -minted awards are the named after Dzigi Vertov, almost duplicate the “laurel”. Plus, “Golden Candle” is another prize associated with the Mikhalkov Union of Cinematographers. The "candle" is designed to maintain "spiritual foundations."
Russian cinema with difficulty at foreign festivals, but breaks out. In the Cannes competition - “Tchaikovsky’s wife” Kirill Serebrennikov, who is successfully working in Europe today and continues to make films. In Venice, a joint picture with Kazakhstan Adilkhan Yerzhanov “Goliath”. On Berlinal - a picture of the modern slavery of "Products 24" Mikhail Borodin. At the upcoming Rotterdam festival, the painting by Natalia Meshchaninova about home violence “One Little Night Secret” has already been announced. Now it remains to be hoped that the show in “unfriendly countries” will not interfere with the picture of one of the most talented directors to get a rental certificate, which every day is more obvious into another censorship tool, along with a thorough preliminary selection of projects.
The long-awaited experimental painting “Fairy Tale” of Alexander Sokurov about dictators in hell, whose premiere took place in Locarno, did not come out symbolically in Russia in 2022, and in the near future it is unlikely to come out.
Forecast for the future
At a pitching in the Film Fund of companies that are not leaders of production, therefore, named not without imagination “others” presented an impressive list of future projects. More heroic has become noticeable. “Militia” - according to the novel by Prokhanov - wanted to shoot in Donetsk, now they are looking for other locations. “Gang Mission” is an action movie about how “Ukrainian nationalists take it hostage to civilians, including the Indian girl Alia. Cinema about the peacekeeping mission of our army and modern heroism. ” “1812” by Alexei Pimanov - how Muscovites saved the Kremlin after the order of Napoleon to destroy him, and the monks came up with the idea of killing the Antichrist, that is, Napoleon. “Patriot” is a Bayopic about the hero of the Soviet Union, the commander of the Alpha group General Zaitsev.
Of course, there are projects of various topics and genres, but the trend for the feat and the patriotic agenda in military conditions is key.
And they say from the platform
Leading Russian platforms turn into a certain connection of the online cinema and their own studio. Streams continue to gain the pace of development and the number of subscriptions, although there is no longer an oasis of at least relative freedom. Now everything is under supervision. Among the dangerous topics: Employees of the FSB in a non -heroic perspective, priests in unsightly form, any stories related to the theme of LGBT. Each of the platform also grows its own “regiment” - deferred projects. It is especially a pity of the Premier Premier Platform series, in which dolls played along with the actors. But jokes about “Pylorama” and “What I have done for the past twenty years” today have ceased to be harmless.
Left and dug
Although today no one can say exactly how many actors and directors are in Europe, Asia and America, sanctions against them are already applying. Everyone is talking about black lists. The stars calling for the world are afraid to invite to new projects. At the same time, in the cash hit of the “Heart of Parma ”, which was advertised by the State Academy of Sciences, we see Alexander Kuznetsov in the role of Prince of the Mir Luke, and in the just fantastic blockbuster “Mira” - in the main role of Anatoly Bely. At the exit, the military criminal militant "Jew" with Arthur Smolyaninov. Apparently, upstairs they decided not to lose considerable funds invested in these paintings. The series “Monastery” by Alexander Molochnikov, who is today's polyphony, broke the absolute record for views on Kinopoisk, was watched by 2.2 million subscribers of the service.
At the same time, the attitude of “cultural bureaucracy” to the unequivocal who left. According to the Minister of Culture Olga Lyubimova, their departure is the betrayal of his own viewer. The deputy and ex-actor Dmitry Pevtsov calls the “crushed bugs” of colleagues who did not support the “sacred military operation”.
The deputies threatened the Ministry of Culture: if he will continue to produce and support artists who left Russia, the department will lose state support.
Pictures with an undesirable casting and dubious theme have already formed their bench “Purchase films”. Among them is an “Empire V” with an oximiron who condemned the invasion of Ukraine. Several paintings were hung at once with Chulpan Khamatova, the “feat” of Alexei Smirnov. The Ministry of Culture recalled the rental certificate of the film "Hunger" about the Holodomor. One of the most striking paintings about the Stalinist repressions "Captain Volkogonov fled" did not come out.
Officials from the highest stands do not get tired of indignant: “How did it happen that the creative elite became the fifth column? This must be corrected immediately. ” How? It was decided to create a new, "proven" elite.