Deiting, vodka and corporate parties. Nine signs of braking of the Russian economy

GDP growth, unemployment level - these numbers will say little about how the situation in the economy has changed. We collected nine signs that in the Russian economy everything is bad, noticeable in everyday life.

Hipster cafes are smaller

Since September 2022, a serious crisis in the restaurant market has become visible: the number of closes of catering points in Russia increased by 25.7%, and the number of discoveries decreased by 3.8% a year by the year, the Kommersant wrote with reference to the R_Keeper service. Moreover, this was most affected by the establishments with the average check (1-2 thousand rubles): the pace of discoveries of the points of street food, bars and glasses fell sharply, and most of all the number of closures increased among the cafes, pizzerias, sushi bars, bakers.

Experts indicate that consumers began to save more: by November, the average check in restaurants and bars decreased by 26%. At the same time, more “luxury” establishments suffered to a lesser extent, since their audience can continue to spend, like fast food: this is the only category of the institution where the opening pace is ahead of the closing pace, including in Moscow .

However, experts note that if the incomes of Russians will continue to decline, then fast food is waiting for the drop in traffic, because the Russians will save more and eat at home. These trends are already noticeable: from the beginning of 2022 to mid -December, more than 2 billion fast -cooking packages were sold in Russia, which is already 6.1% more than a year earlier, when the growth rate exceeded 2%. Pensioners are transplanted to noodles, who previously negatively treated it.

The crisis also affects the staff of the catering sector: over ten months of 2022, the number of job seekers in it increased by 47% compared to the last year before the record 269 thousand people. The stop of the work of some Western networks, including KFC, but Russian networks, was affected by the number of waiters and the barista is not needed.

More and more people work in an incomplete day

The waiters are not only problems: according to Finexpertiza, which The Bell has, in July - September 2022, the maximum partial employment was noted that even the pandemic level: 4.66 million people worked in an incomplete day or visited vacation at their own expense. This is a quarterly record since 2010.

And this is only in large and medium -sized companies: analysts used Rosstat data about firms, with the exception of small businesses. This state of affairs is characteristic of crisis periods in Russia, noted in Finexpertiza: partial employment is a certain “compromise” between the enterprise and the employee who helps to save on the salary fund and at the same time avoid layoffs. “Mass termination of labor contracts is perceived as a socially negative phenomenon, which the authorities and business always try to minimize. At the same time, the transfer to an incomplete bet is considered as a more acceptable option, ”the experts write.

In total, in the third quarter, 14.4% of employees were partially occupied, and in the richest regions this indicator is higher: there, enterprises are more likely to save jobs. Therefore, the largest share of partially employed was noted in St. Petersburg-18.4%, and Moscow from 16% took 11th place. In less prosperous regions, business has fewer opportunities in case of worsening their financial situation to maintain an excess staff and save places for non -working employees, so there is an alternative to informal employment.

Less employers will pay bonuses

Almost two -thirds of the companies (63%) according to the results of 2022 will not pay bonuses, the results of a survey of the work “Work.ru” and “Sberblastic” are followed. In 2021, this figure was only 35%. Many companies “optimize or cut budgets in 2022, the release notes.

At the same time, the proportion of companies in which they plan to arrange corporate parties even a little grew: from 13% to 14% . But at the same time, the budgets of corporate party customers decreased by 15–20% compared to last year, RBC wrote . This led to a fall in demand for performances and fees of comedians and artists.

Russians began to drink more vodka

In the first 11 months of 2022, sales of strong alcohol increased , including vodka - by 6%. This is a clear turn of the long -term trend of falling demand for vodka, about which RBC wrote with reference to GFK. The share of households that buy it has been declining since 2016, while consumption for the family remains stable. Although in 2020, the pandemic supported the demand for vodka, already in the first half of 2021, sales of vodka fell, according to various sources, by 3-8% compared to the level of 2019.

Traditionally, the worse the business in the country's economy, the stronger the demand for alcohol is growing, Keith Finance analysts noted . The growth in alcohol consumption in 2022 is directly related to the stress level, experts say .

Realtors take less

By December, the realtor commissions in Moscow were reduced from 100% to 50-70% of the monthly cost of hiring, Kommersant reported . This is due to the decline in the solvency of tenants (in Russia they usually pay a commission) and an increase in the offer. During the crisis, as now, people always decide to improve their position due to more efficient use of real estate, the emergence of the word of one of the experts quotes.

This trend is already noticeable in all major cities of Russia, but in Moscow especially: at the end of November, the proposal there exceeded the indicator of September by 25%. This led to a drop in rental prices: according to Cyan. Analytics, the average cost of renting one -room apartments on November amounted to 44.8 thousand rubles. per month, two -room - 71.6 thousand rubles. This is 11% and 22%, respectively, less than a year earlier.

Less people in shopping centers

In the first half of 2022, traffic of shopping centers decreased by 15-30%, Izvestia wrote with reference to the response of the Ministry of Industry and Trade. The departure of foreign players affected (even the discounts that many of them arranged did not help), as well as with a decrease in people's income, RBC noted . People reduce possible expenses and reduce the number of visits to shopping centers, one of the experts said.

In Moscow and St. Petersburg, traffic in December lagged behind 9-13%, and in the summer the same gap was estimated at 15-20%. As a result, by the end of the year, the proportion of empty areas in the Moscow shopping center may be 16-17%.

It is better to go about the Street-Rice segment: there the number of transactions will even grow by the results of the year. Interestingly, in the third quarter, tobacco shops became the most active tenants, although they did not enter the top three before. “This is an indirect sign of a high level of stress in society,” Kommersant quoted one of the experts.

Tv advertisements are smaller

Due to the departure of foreign brands in the second quarter of 2022, the duration of advertising blocks on 25 federal television channels decreased from 90% to 63% of the permitted time, RBCreported . According to the law, the channels cannot be diverted for advertising for more than 12 minutes per hour and at the same time no more than 3 hours 36 minutes a day (that is, an average of 9 minutes per hour). Increased the number of advertising only the Orthodox Channel "Spas", and the sports channel "Match TV" retained it.

Foreign advertisers are replaced by Russian, who want to take positions in the liberated niches. Some of the companies do this for the first time, part-resumes the placement after a 1–2-year break, the report of the National Advertising Alliance (NRA) said in the first half of the year. At the same time, smaller companies began to be advertised: the share of companies with a budget for TV less than 500 million rubles. In the first half of the year in 2022, it increased to 49% compared to 46% a year earlier.

Girls in the editing applications are more often written first

In "vague" times, people feel their loneliness stronger. Therefore, in March -April of 2020, when the first wave of Covid occurred and everyone was put on self -isolation, the number of registrations, the time spent on the resource, as well as the duration of correspondence, says Olga Morozova, marketing director of the Russian acting service. This year, the number of registrations in the service also increased: due to the departure of foreign players, the move of a large number of Russians and an increase in anxiety.

The latter is especially noticeable at the female mamba's women's audience, Morozova notes. Women in Russia do not write the first, this is Moveton - in Russia, patriarchal scrapers are still strong. The percentage of women who wrote the first on the mamba never exceeded 12-15%, but with the declaration of mobilization, this figure doubled to 30% of women begins the first. They also fell selectivity - the number of successful correspondence increased by 27% (when the man wrote and she answered, and did not send to the ban) and the number of female likes increased by 16% (often they don’t even like, but simply waiting for incoming messages). This behavior is definitely associated with troubled times, concludes Morozova.

Promotions in the portfolio are cheaper

Over the past few years, millions of investors have entered the stock market - and many of them now see negative values ​​in brokers. This is not the result of the actions of speculators: due to the fall of the profit economy that the companies have, fall both in 2022 and in 2023.