Translated material
Approved a methodology for determining the number of users of advertisements for placing ads
Such information should be transmitted by the corresponding platforms themselves to Roskomnadzor, and in the case of failure to provide, using the special in terms of itself determines this amount, or takes from the Internet.
Photo: Roskomvoboda collage / Pixabay / Pexels / Depositphotos
Roskomnadzor posted on the official Internet portal of legal information an order “On approval of the methodology for determining the number of users of information resources per day”. The document is dated 03/28/2023, but it was officially posted only now.
The Telegram channel "Telecom-Revee" drew attention to the order.
The order was developed, within the framework of the requirements of paragraph 2 of part 2 of Article 10.7 of the Federal Law No. 149-FZ, which determines the obligations of the owner of the announcement service.
According to him, the RKN maintains a register of ads placement services and, among other things, approves the methodology for determining the number of users of information resources per day.
In the method, which is adopted according to the order, we are talking about the unique users that are single -time appeals to a particular information resource. The determination of the number of users is based on the information provided by the services themselves.
If such information is not provided after ten working days from the date of receipt of the request, the RKN sets them on the basis of:
- information obtained as a result of information processing using special software;
- public information contained on the Internet.