Tinder switched to the left

A popular dating network has left Russia. How ordinary people worry

Today in Russia one of the most popular dating applications has ceased to work - Tinder. The American Match Group, which owns the service, to finally leave the Russian market by June 30, previously explained the “protection of human rights”. At the same time, other large acting applications (such as Badoo, Bumble) left much earlier, almost immediately after the start of the Russian “special operation” in Ukraine. Forbes, citing analysts, reported that the departure of Tinder could now be due to the fact that the company reduces its presence in incomprehensible markets, to which Russia also belongs: “Since 2021, the company's shares have fallen by five times, and the revenue has not recovered to the pre -backing level.”

About where the new “Matchi” of Russians will take place, and whether they will generally look for a new application for dating, on the eve of the shutdown of “Tinder” we asked them.

"The watch is ticking"

“There are rumors that we have little time left”, “Tinder” is leaving the 30th, maybe we’ll accelerate? ”,“ Tinder ”leaves, and you are still one more”, “Let's spend time together and get rid of the“ Tinder ”earlier than he gets rid of us”, “We will be in time until June 30?”, “We need to have time for the departure of“ Tinder ”” - these statuses leave such statuses in ourselves Profile users of the application on the eve of its disconnect.

A month before the shutdown, Tinder reminded its users: “Tinder service will stop working in Russia on June 30. Up to this point, users will still be able to create pairs and communicate. ”

The main thing that has changed in Tinder during this month: many guys and girls in the text “About themselves” added a link to a personal account in a telegram. Someone openly wrote: I worry that I will get acquainted with someone in the application, I will not have time to exchange other contacts and so we will be lost. Someone wrote that “dumb” to each registered in “Tinder” to give their personal telegram account, but “there is not enough time, there is no choice”. All this, of course, strongly devalued the basic principle of the application for dating: the opportunity to correspond only with who you had a “Match”, that is, a coincidence, when you both liked each other. But time is running out, so many published personal contacts all the last month openly.

Having registered two accounts, male and female, I asked Tinder users, where they will go after June 30:

Andrey, 28 years old: “I’ll go to“ Bumble ”... How,“ Bumble ”has already left? Well, then I don't know. No, “pure” [ Pure is an application for a search for a sexual partner. - approx. Ed. ] - not my topic. “Mamba” [ “Mamba” is a network of dating sites launched in 2003. - approx. Ed. ] - Boomerian garbage ... "VKontakte"? Well, I don't know either. This is if it is completely ... rumps, so to speak. ”

Dasha, 24 years old : "I will leave for international trips."

Ivan, 32 years : “I will not go anywhere]. If here for the remaining time it will not work with anyone, let's go according to the grandfather’s methods. ”

Dmitry, 38 years old : “We will have time. The clock is ticking. "

Sonya, 29 years old : “My friends barely forced me to register here. And this is probably the most popular application. So in the new I will go to register in ten years, probably. ”

Sergey, 25 years old : “I try to have time [to meet someone]. But it not only depends on me. Next - let's see. ”

Nastya, 20 years: “Sad. I still do not think about it [which application to go to]. But, *****, it’s sad that this will all end. ”

Light dating

“It seems to me that the last week or two it is noticeable that some have already been throwing their accounts little by little,” Anya says shortly before the “Tinder” is disconnected. Anya registered in the application three years ago. - In the last month, I noticed that you start correspondence with many, and they don’t even go into chats. “Match” has become less, that is, people are no longer so actively like as before. But what else is important: recently, in the Tinder has become very sad. I don’t know, maybe because I have a filter: show only those who are from 25 to 35. And everyone understands where these men have gone now. Sad.

The Tinder seemed to be given time before dying. And here we are all the remaining, floundering, trying to jump into the last car.

Anya laughs, but she says that there will be no more contacting applications for dating:

-They wrote something about VKontakte, but this is ridiculously a little [ Vedomosti reported that VKontakte is developing an analogue of Tinder . - approx. Ed. ]. Well, who is sitting on VKontakte now? Well, we are no longer in 2008.

In addition to the project, which, according to reports, plans to develop VKontakte, the social network already has a VK acquaintance service: “But there are stupid algorithms,” says Varya (she is 19 years old, it is registered in VKontakte and in its acting application, but is not going to meet there, “just from interest” sits).

- In “VK dating”, well, friends very often fall out. This destroys the feeling of privacy in such, one might say, intimate business. But I like the VKontakte communities, where cool people are sitting, who are on the same wiber and do not mind dating, for example: “Pan of acquaintances”, “Lamp dating”, “Interplanetary dating”. ”

One of these communities has “dull dating” - more than 79 thousand subscribers. On the wall of the group there are profiles with photographs under which contact is indicated and you can leave comments. The description of the community succinctly indicates: "Better than" Tinder "."

"Classmates" are looking for love

“My experience with Tinder is this: in six years I met, probably with nine people,” Vlad recalls. -In general, the desire to go to Tinder always found some waves. And often there was a feeling that I went there in the wake of apathy or fallen self -esteem. You swip everyone urgently, then you have fifty Matchy the next morning, ten messages - and you do not answer anyone. Because you received a dose of validation that you needed. In this sense, the efficiency of the whole case is very low. And so many did. Only if someone hooked you so much, this is so unique profile, and you want to at least “hello” in response to write-but this rarely happens. It works in the opposite direction. I usually answered me. Even those guys who wrote me themselves, and I answered them - they never answered me in the third message. And I know that they will never answer me.

“No matter how it sounds paradoxically, now it’s really easier to get acquainted with good old methods like“ through acquaintances, ”says Vlada. -And, besides jokes, today you can just say to all your friends: “Hello, garage, I’m in an active search, please notify when you see a suitable candidate-a friend of your friend, someone else, with whom, how your intuition suggests, we could make friends and, perhaps, even fall in love, please promise me”, Vlad laughs.

“It’s sad that“ Tinder ”leaves because in“ Tinder ”we met my husband, and I know that this thing works, no matter how much skepticism causes people,” says Natasha. She met her husband in Tinder four years ago.

- I saw a friend of how Mamba was arranged. Not an option, of course. It seems that it was written that it is very popular in Russia, and in general even more popular than Tinder. Well, that is, we, people from conditional "classmates" who want to find love, are more than youth who want it. But, on the other hand, another question - and whom to look? So many girls and young guys, especially guys, left for this year.

As for the “Mamba” (the Russian dating service operating since 2003): the general director of the service Andrei Bronnetsky reported that its audience by the end of 2022 increased by 20% after the departure from Russia Badoo. Forbes gives an expert at the acting market Yaroslav Sergeyev: “Mama is now golden times, since now the need for marketing has now disappeared, and it was a significant share of expenses.” However, according to him, “from the point of view of the market positioning“ Mamba ”is an old player, and any old deits grow a bad reputation, and the youth does not perceive them.”