
Peter Sarukhanov / "New Gazeta"
The calls to transfer the country's life into the “popular war” mode have been intensified since last summer. Initially, this was a reaction to a contradictory picture of peaceful life on the most part of Russia and difficult trials that fell on the army and the population of Donbass. At first, indignation was in full swing on the blogs of supporters of the special operation. Gradually, the main theses - the unity of the front and the rear, criticism of the errors of supply and corruption - migrated to the vocabulary of some official commentators and even politicians.
I have no doubt that this is not a state initiative. The main sources where activity in favor of the "popular war" is generated are characters with a complex of Savonarola. Let me remind you that this preacher criticized the church from the standpoint of Asuza and non -possession. The Vatican, who was not going to part with the luxurious life, in the end hung him.
There are not many such people, but they are extremely active. And it is not possible to blame them for self -interest. No wonder Alexei Navalny has just declared a Polit -prisoner sitting in Lefortovo, who was sitting in Lefortovo. In the discussions of these frantic on the pages of social networks, the most interested citizens enter: relatives who have gone to the front of the military, their friends, colleagues, fellow countrymen.
As a result, from last summer, a layer of our citizens who believed in the words of the president or propaganda for personal circumstances is actively formed.
Everyone who sincerely supports military operations in Ukraine, every day, to a considerable annoyance, observes the life of others, flowing in a normal rhythm. But it is worth turning on the TV, open the “military commissar” channel, how burning tanks, flying missiles, the harsh faces of deputies and propagandists under the command of Skabeeva and Solovyov, governors in camouflage are falling on you ...
And on the street is summer, laughter in a cafe, people go from work full of their own worries.
Among the "believed" many who found themselves. In cities and towns, women are knitting for the front of the Muscles. In house chats are looking for seats for the wounded. Volunteers take out dogs and cats from Mariupol. In almost every provincial town, they sew for the army. And throughout the country there are endless announcements on the training camp for drones, body armor, night sights, reconnaissance devices, cars and weapons.
It seems that this is the "folk war"? So the Supreme Commander -in -Chief called for unity on the day of the defender of the Fatherland on February 23: “... it was like this on Lake Peace and Kulikovo, near Poltava, and Borodino, and in victorious May 1945. ... Millions of people sincerely, at the call of the heart help fighters at the front line. And this indestructible unity is the key to our victory. ”

But as you plunge into the context, you suddenly understand that the farther the people is, the closer to the cabinets of the authorities, the less words about universal unity, about the importance of a personal example. Patriotism - love for the house, nationalism - jealousy for a neighbor. Our bureaucracy is not capable of sacrificial love, self -interest is its polar star.
Meeting the requirements of citizens to stop the bacchanalia of luxury on Instagram*, return children from Western universities, wives from resorts, send sons and grandchildren to the front, “like everyone else” (in the understanding of the masses these are elements of the “popular war”), the elites are ready in response only to pay off. They pay for the local initiative, but their tastes do not rise above wretched imitations. From the authorities there is a stream of unstressed paintings, Virschs of Z-poets, "Unarmia", kindergarten in khaki, and at the school-textbooks of the latest certified version of Russian history.
Five years ago, Zhora Kryzhovnikov spoke about this grayness in the remarkable series “Call DiCaprio!”: There the high -budget patriotic blockbuster “Syrian sand” goes in empty halls. What a foresight! So the elites are trying to organize the patriotic unity of the people, without leaving the schemes and clans.
Why does all this total propaganda do not give rise to a response in the souls, which was during the invasion of the same, for example, Napoleon?
The answer is simple. The folk overseas expedition cannot become. And it is served just like that.
The main task of the authorities at this stage is to convince the voter that everything in Russia is still. On the TV, the battles around Bakhmut are discussing how in the American evening shows the battles somewhere near Daunning were discussed in the 60s. Everything is very dramatic, but with a break for advertising. The whole country is spectators, but not participants.
The approach to the burial of the dead military says a lot. Throughout Ukraine - continuous huge military cemeteries. The fighters are lying together, their relatives are burning together.
In Russia, everyone is trying to bury next to loved ones in completely different places. Throughout the country, relatives cry separately. And no one sees at once how many people were killed. And Russia remains in the role of the viewer.
Nationalists in Russian social networks with triumph are posting a video with endless Ukrainian military cemeteries. But the purpose of these videos is to rally people with common sacrifices. In Russia, this phenomenon is also known: this is how the fraternal cemetery ralves - the famous Russian military burial in Sevastopol. For the Ukrainian authorities, is this a political move for the distant future, but how, in the case of victory, the Russian government is going to manage regions, where yellow-blue flags and the names of the Brigades of the Armed Forces are everywhere at the graves?
All this speaks of the fears of the ruling layer of Russia. By uniting the zealots of the “popular war”, one can get an active and demanding political majority, which, the Lord, will decide to move on to questions about the origin of the power and wealth of the elites themselves. Therefore, the government and administrations at all levels are given more and more attention to working with veterans. Almost all of them are so far at the front, and there are no great supporters of the idea of the “popular war”.
Dugin: “It is clear that the elites have a significant layer of hidden enemies ... But the hour of history is now the hour of the patriot.” This inflamed mind gives the desired one. No one will fight the "hidden layer." Enemies are opposition. The political and physical elimination of opponents of military operations gives the authorities and readers as an element of the “folk war”.
But in order for the word “folk” to appear, the second word must be resolved for pronunciation and writing. And it is prohibited. There is no "folk special military operation."
I really did not think, did not guess! The second time in my life, the authorities, under fear of repression, demand a matter of the usual thing to designate the usual people with intricate phrases for centuries. The first option was invented by the bureaucrats of the ideological department of the CPSU Central Committee - "the temporary presence of a limited contingent of Soviet troops in Afghanistan." Then almost a whole military district crossed the Amu Darya.
At first, this marvelous expression was even tried to use in articles as an INCS. Our main measuring device of orthoepy is a faceted glass. A quarter of a liter was enough for the battalion commander and the combine to chop off the unpronounceable chancellery to Afghan and War. But the idea was built on the calculation that the operation would end in six months, a lot - a year. And the whole world will agree: really “temporary presence”.
When Gorbachev came to power, no one remembered the calculations of 1979. Both for the instructor of the Central Committee and for the locksmith it was an Afghan war. In military memoirs, Oxva is found (the state of the 40th Army-115,000 people). The sanctions for the use of the word "war" were small - in extreme cases, party penalty. And in 1987, the whole USSR returned to a clear word.

34 years passed, and I was banned again. Then almost half of the Russian army crossed the Ukrainian border. The second option in the winter of 2022 was invented by bureaucrats in the presidential administration - “Special Military Operation” (SV). The idea was built on a short campaign with small losses.
Therefore, the media for "..." began to recall licenses and registration. This is stronger than the loss of a party party during the Afghan war. In the types of ambulance for the conversation of lovers of a short Russian word, they took the kitchen without the right to enter the Internet: for “...” in social networks threatened with an administrative and even Art. 280.3 of the Criminal Code.
A year and a half has passed, no one recalls about the initial plans. From social networks, she basically faded her. And all the authorities slowly switched to a genuine word. And the president of Russia the word "war" on television said last December.
The latest shelters of the abbreviations of their - official offices, speeches and documents, and even the editorial offices of state media. Only in the State Duma is everywhere, but you only look out of the window - there is something that goes.
And while everyone is ordered to say “Svo”, the idea of popular unity in the country that is so difficult to rally, since there is no reason to rally in the “overseas operation” mode was formulated by Sergey Kiriyenko: “In order to win in this war, to be competitive here, we cannot borrow anything, we must rely on our traditions, our history, our culture. This is also the front line on which all Russian specialists in the field of political science, the humanitarian sphere, and sociocultural design. ”
Something is not like "get up, the country is huge!"