The Dutch coffee and tea producer JDE Peet's will stop selling goods under foreign brands in Russia by the end of the year, according to their report for the first half of the year ( .pdf ). attention to it drew Reuters .
JDE Peet's owns brands such as Jacobs , Tassimo, L'Or , Carte Noire and Douwe Egberts - in Russia they sold coffee under them, including instant, ground and capsules. A complete list of products available in Russia is on the manufacturer’s website ( .pdf ).
since 2000 The Russian division of the company, Jacobs Dow Egberts Rus, has had a plant in the Leningrad region, near Pulkovo airport, . They produced 35 thousand tons of coffee per year, including for export.
The report does not say what types of coffee and under what Russian brands will be produced. In a message to investors, losses for the half-year due to the “transition to a local portfolio of brands in Russia” were estimated at 185 million euros. after the report was released . Their shares fell 1.9%
After the start of the war in Ukraine, the company did not suspend operations in Russia, as did , for example, Lavazza Group , which does not have Russian production facilities. CEO JDE Peet's this at a conference with investors prior to the release of the report Fabien Simon explained by the fact that their products are needed by people. He also suggested what the consequences of shutting down the plant might be: “We risk that our assets and intellectual property will be nationalized by the Russian state or transferred to third parties in Russia.”
President Vladimir Putin has already made such a decision regarding the Baltika brewing company, owned by Carlsberg, the Russian division of Danone and two energy companies.