Marketing of violence

Blogger Mikhail Pozharsky compares the figures of Maxim Martsinkevich and Evgeny Prigozhin in a public field:

“It seems that people are endlessly distant from each other, but they are united by the main thing - both created media empires built around the theater of violence with cheap tickets. Tesac opened a gold mine, supplying perky vidos on a media market, where he had fun, with a twinkle mocked people. More precisely, over those who are not particularly considered people - this, in fact, was the most competent marketing move. Find such an unpleasant sacrifice that will not cause a drop of empathy, so that the audience does not shy of its bestial impulses. This theater (or circus?) Appeared thousands of fans - passive lovers of violence. And hundreds of imitators are slightly less passive. A long line of journalists and political strategists lined up for a successful media manager: "Maxim, tell us what is the secret of your success? <...>" It is not known for certain what was done with Tesak in the camp to get confessions. But there are suspicions that something similar to what he did with the characters of his video, only in 10 times.

Prigogine is, of course, a completely different level. But the essence is the same. "Wagner" is not just an army. This is a media project on the romanticization of senseless violence, for the sake of approximately the same passive sofa public. It all started with a sledgehammer. The sledgehammer was scored to the death of some Syrian deserter, then hung by the legs and burned. Why? Because they could. The video there is also perky, with jokes. Although it was originally intended for private use, it swam out. But then the guys were not at a loss and simply made a sledgehammer with their symbol. Then there were other videos with a sledgehammer. Both real and staged <...> .

All these performances against the backdrop of corpses, their own and strangers, did not allow the public to drop from the screens. Around all the same vultures circled (journalists, political technologists, "military commissar"): "Evgeny Viktorovich, tell us what is the secret of your success? Talent, charisma, iron sledgehammer?"

The apotheosis of the theater was the rebellion, during which we settled with the whole country with popcorn. A couple of dozens of the military turned out to be a consumable of the props, because "the fool-mushroom shot down everything that Ahaha takes off."

Now they killed Prigozhin himself. Donigely spit on all agreements, guarantees and what else he had there. Why? Because they can. "