The cinema of the gold

"New Season" is completed: the main trends of the industry and the forecast for the year

There is no qualifying jury at the look: films and TV shows choose and represent online services themselves. Therefore, such a variety of quality. But we note that the average level of projects has increased. A lot of series and full -length paintings with expensive production and lush post -production. With music of famous groups. With giant final credits. They are invested in the series, so their commercial component today is from the main ones. And it is not a fact that the quality shoots. Here are more complex mechanisms of interaction with the audience and its expectations.

By the way, it is no coincidence that the best in the "new season" is called by the audience. And only in the nomination “Opening the season” does the winner choose the Board of Trustees.

This year, the “discovery” - according to the general opinion - became Daria Moroz, who debuts in directing, but already stuffing her hand as a showrantner on “keepers” and “Live Life”. But her ironic seat-drams "Sex. Before and after ” - a rare example of a worthy solution of a complex, on the verge of a foul, themes. With sniper accurate, ironic dialogs. And the attentive camera of Pavel Belyavsky.

When rhymes explain a lot

One of the new words, which will now certainly enter the cinematic vocabulary, is a “secondary”.

At a business discussion, representatives of the platforms said that they were not interested in “reference”, secondary plots. Which, to put it mildly, is not quite true.

And on the "New season" we saw enough "secondary", and of different quality.

From the “golden bottom” of Ilya Ermolov - a tight and spectacularly made series in the image and likeness of the “heirs” - to “Kesha should die ” Bogomolov about the female conspiracy (hello to the “other woman”) and a very new “charlery ” - a criminal thriller written and removed according to long -spent patterns. And he is not saved (in any case, in the first episodes) neither the master Philip Yankovsky and Oleg Menshikov, nor the completely convincing young hero - Fedor Fedotov as the abductor of cars Yuri Detochkin of the 21st century.

Or the series "Plaxa" , which caused the bewilderment of the hall. This is the same "new", just a boy who is poured by peers, changed to a girl. Moreover, among the creators are the same Irina Guryanova, Oksana Barkovskaya. By the way, the big question is: do the audience watch the “secondary”?

Oddly enough, they look. The audience is infantilized, and children love to tell them familiar fairy tales.

Obvious-nredous-this is how it can be? Several series about gold at once. Well, there are no other topics in 2023. Everyone is looking for gold hidden by their ancestors. In Lada Gold -an excellent series, but by some misunderstanding that did not fall into the top three,-the leader of the gang Midas resourcefully turns precious metals into an old “fret”: who will guess?

Only his cunning grandson. In the weak, unstable and noisy road comedy “Five Kopecks” Alexander Nazarov (Premier), a company of eight adventurers chases behind a treasure hidden in one of the five “Lada”, released by the first batch in AvtoVAZ. In the “golden bottom”, descendants fight for a billion -in -law state of the suddenly abundant the head of a family holding.

“It would be better if we did without gold, the gold revenge,” the heroes of one of the competitive projects noticeably notice. It is a pity that the authors of most series about gold miners do not hear this.

Disappearance

Already similar to an unkind tradition - disappearance from the program of the contestants. Last year, they fought unsuccessfully for the “Monastery” (Kinopoisk). In this - at the last moment, the series “Bar“ One Call ” (Kion) flew out of the program. And from the Rosa embankment, the farm urgently removed the advertising cabinet dedicated to it.

This is a dashing mystical thriller about a bar in which you can call a loved one. But with one condition: the cost of the call is one bullet of the “Russian roulette”. Each subsequent call increases the deadly rates. The co -producer and performer of one of the main roles is Danila Kozlovsky. Most likely, that's why the series was punished. Danila continues to be spread rot and prohibit.

It's a shame that they did not put the “One call” bar in the early days of the program. He could slip to the "signals-calls" of worried fellow citizens and officials. Now the big question is whether the series will appear on the platform.

Until recently, relative islands of freedom-online cinemas-began to "clean". Examples of this each platform have a whole list. Literally in the last days from the repertoire of cinema-Online, Stepan Burnashov, the Aita’s nual thriller, began to disappear. The most cash yakut film. Perhaps the reason for the claims was the episode in which the men storm the local police station.

And from the competitive tape on the "New season" "ET" Stepan Burnashov and Dmitry Davydov, a mystical way "disappeared" a whole novel. There were seven, there were six. The producers smile shyly: they explain something unintelligible about the timing, then about creative problems. But everyone understands that the matter is in seditious content. And there is no one to make a call to at least some reason for the ban on, there is no one.

From the name of the series Daria Moroz - the main hope of the “New Season” - the word “sex” gradually floats. My colleagues drew attention to this. On the earlier posters of the film, this is a word. And in recent - it is gone. Apparently, there is no sex in the country again.

Genre

Director Boris Khlebnikov believes that the genre today is a saving shelter for modern movie auditors who do not decide for many reasons to raise relevant social topics.

Two similar fantastic stories at once

In the “obvious incredible” Alexander Voitinsky (OKKO) to the upcomes of Kira Bulychev’s stories, the inhabitants of the Great Guslyar get along well with aliens and travel through the road portals in time, move to each other's bodies. And they protest against the new mayor-selfless, who can destroy the identity of the city. About the clash of the new and "traditional archaic."

In Kyberderevna, Sergei Vasiliev (Kinopoisk)-a loud-booming mixture: Robot Vanya (voices Sergey Burunov), receiving a visa for a satellite European, cyber-bereze, a lift on the sky, a subscription to the refrigerator and a flying TV, carrier of consciousness, a woman’s wife, which can be paused, Valle-i, love and pigeons. Mars. And his native Leviathan is the destroyed city of Ust-Marcian. Rusty aesthetics of the landfill (hello "Kin-dza-dza!"). Hugs on the hay under the cosmic antennas. And the lingering: "Oh you are neural networks."

Among the producers are Valery Fedorovich, Evgeny Nikishov, providing a decent quality of the SKI-Fi comedy with a rating of 6+.

The spectrum of the audience, according to the creators, are adults, children and home robots.

Adventurous criminal plots, treasure hunters, time travel, a distant fantastic future are again in demand, but even more - the past.

Today, the most attractive era for filmmakers are the 90s. The comedy series about the 90s of Peter Buslov will soon be released on TNT-“indecent money” (Khabensky, Rappoport, Bondarchuk, Derevyanko and others); Yuri Bykov shoots in Karelia a 16-episode television film “The dashing” about one of the largest criminal groups in the world-the OPG “commoncage”. The 90s can now be seen almost on all television channels, and in a variety of formats.

Is it too surprised that the most anticipated series of the season was the criminal retrode of Zhora Kryzovnikov “The Word of the kid”. About the "flocks" of abandoned children who fight each other "for asphalt" in Kazan. Robert Garayev is the author of the book-certificate about the same time: he knows everything about the criminal Kazan of the late 80s, when the groups fought for “authority”.

Zhora Kryzhovnikov and his co -author Andrei Zolotarev (this is an independent script) are looking for and find an electric charge in that era. Black and white sides of high -voltage dangerous reality.

But in the republic, officials were alarmed even before the release of a multi -part film. The mythologization of history has become a national doctrine. I remember how the local authorities and the “public” tried to prohibit the release of the series “Zuleikha opens his eyes”. Then, for example, the famous communist Maxim Suraykin boiled with fury: “Any Pasquil on the Soviet past is a spit in the face of our whole Russian people”, completely identifying the USSR and the current state.

They would like to forget not only about the years of terror, the deportation of peoples, but also about fratricidal local wars, to dip the pages of history in order to “educate adolescents on sparkling and alluring“ great examples ”.

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