Contractor’s incident

As a singer Shaman, they unsuccessfully turn into a new Oleg Gazmanov

On the basis of an open survey, the residents of Russia concluded that the most popular singer of the country was Yaroslav Dronov, better known as Shaman. “The best singer of the Russian stage of this year” was called 33% of respondents - thus, he went around Oleg Gazmanov, Grigory Leps, Nikolai Baskov, Sergey Lazarev and even Philip Kirkorov. At the same time, even pro -government sociologists are stipulated that the core of the audience of Shaman is made up of older people, women and residents of the Urals and the Far East. But, of course, the drones are not any folk favorite: they only try to make him a new patriotic idol - but he, like the old ones, does not work.

Classical manipulation of sociologists and journalists is the largest indicator in the study, even if it is less than 50%, to give out the majority of the opinion (after all, 67% of the inhabitants of Russia, respectively, did not remember the singer). Nevertheless, it would be stupid to deny the fame and availability of some fan-basket fan-basket: some of the fans probably flowed since 2014, when Dronov participated in the show “Voice-3” on Channel One (see, for example, its performance of the Seven National Army song is a completely European level). Even then, in the future of Shaman, one could see the rudiments of the current image: a heavy condescending look and proximity to the people-went to Pelagey, performed “folk” hits, as well as epos songs like Kipelovsky “I am here”. True, most of the fan sector is “converts”: in the songs “I am Russian” and “we will stand up” the pathetic was replaced by a shapeless pathos, which, like a cluster, fills the entire space of the philistine skull.

And yet Yaroslav Dronov is an idol on points. It is unlikely that on a longer one and a half years, a longer

Shaman overtakes not only Leps, Baskov and Stas Mikhailov, but also the same Kirkorov with Lazarev.

Moreover, even his “nuclear” audience has: outside the patriotic husk, the line “I am Russian, my blood from my father” hopelessly loses to the line “For your sake of dawn and fogs” (even if Stas Mikhailov, like drones, will be fastened to all buttons). The only question is why this husk around Shaman is still so much and why the school line is becoming an event somewhere in the Krasnoyarsk Territory, starting with its songs.

The answer here is two -layer.

The first layer is obvious: yes, this is consciously cultivated by the producers of Dronov and the state of a patriotic musical project designed to unite society through such songs - preferably young. In the clip “We” went over with semi -nazi allegories, but in general, the entire SHAMANM repertoire is the quintessence of kvass patriotism plus the love lyrics of the level: “I feel you with skin, / we can move you / all the way, / Lord, sorry, / let us leave one day.” The simplest texts with the absolute absence of the plot and similar designs are a standard scheme for creating a hit. But the life of such a hit can be long, only if it is the first on the conveyor (which is why I know everything, and the texts of the rest of the songs are already something amorphous), and in this case it becomes not an ideological weapon, but a cultural one. Those Russians who sing the song “I am Russian” somewhere in Georgia at parties, do not consider this a hymn to their identity. This is a dance karaoke format along with a "glass on the table." Yes, this is Russian, but behind this word, even in the song itself, nothing is worth (except for the poor knowledge of the Russian language, of course).

The second layer is a derivative trap from the first. Previous patriots do not get younger, and a new Messiah should be replaced by them. But in this sense, Shaman enters the young audience weakly (this is mainly explained by popularity just behind the Urals, where the issue of identity due to the economic situation seems slightly more important than in the capital), and the ladies and pensioners Yaroslav Dronov lose to everything else. Somewhere anthropometrically: Mikhailov Barin is always more dear to the lanky Shaman. Somewhere charisma: even if you do not like Leps with all your soul, its manner of performance is too annoying so as not to remember it. Somewhere in the screaming: even in the current form, Nikolai Baskov is still an idol of the elderly fetishists, longing for him to kiss them.

One thing remains: an attempt by these simple texts to replace Oleg Gazmanov, also a singer-patriot ( he took the second place in the survey-11%was called the best singer.- Ed. ). But this is just a trap:

Now only to do what to praise Gazmanov, but his conditionally “patriotic” songs are much more carefully made.

The song “Made in the USSR” (it is strange, by the way, that it was not turned into a anthem of war, because there “Ukraine and Crimea, Belarus and Moldova is my country” from the very first line) - one hundred percent falling into a sense of nostalgia and pride in the past. “Forward, Russia” is many times more pathos “I am Russian”, because in it Gazmanov sings that physical laws (“the higher the pressure, the stronger than concrete”) work precisely “in Russia since distant times”. And even the famous “Moscow”, for the sake of the promotion of which in “Song-97”, the whole Moscow mayor Yuri Luzhkov performed a speech-this, from a literary point of view, is a whole work with the internal composition. Even after more than 25 years, you will definitely remember that "the chronicle of the times passes through the gold of the icon." Do you remember that “there someone looks at us from above”? That's just it. There is no goal to make songs for eternity, there is a goal to propaganda to show the power of unity. Which in the end does not even have these 33% of the voted for Shaman.

Yaroslav Dronov is an ersatz of patriotism, and not his embodiment, a person who imitates a passion for the homeland. But those who promote him really want the listeners to take audio porn as a love story. This can continue to work situationally work, but as soon as a patriotic carrier subsides, in a dry residue you will receive only mechanical oh-ghosts. And this is actually good news: losing the old propaganda creative base, ideologists do not create anything that would work as much. Behind every Vladimir Solovyov, Sergey Mardan goes along the degradation staircase. Behind every Gazmanov - Shaman. What is logical, because, as the “Russian people” say, someone’s hands are growing from something. The brains, apparently, are there.

And by the way. VTsIOM set Philip Kirkorov only in fifth place. The fat is in the fire.