Alexey Nechaev - about language

Politician Alexey Nechaev writes :

“You can endlessly look at three things. Like fire burns, water flows, and deputies fight against the “pernicious influence of the West.” This time, colleagues declared war on foreign signs. According to the most conservative estimates, this will cost businesses hundreds of billions of rubles. <…>

Why is this law needed? According to the authors, “it should become impossible to use such inscriptions on signs and shop windows as, for example, “coffee”, “fresh”, “sale”, “shop”, “open”, etc.” Businesses are asked to redesign signage, menus and advertising strategies at their own expense. <…>

The explanatory note is written even more interestingly. Colleagues are concerned about the “aggressive active use of signs and inscriptions in a foreign language.” It is especially indignant that “advertising billboards, shop signs, and the names of residential complexes are everywhere full of attention-grabbing foreign words.”

Does the advertisement attract attention? So that's what she's needed for. Do coffee shop signs exude aggression? It's more difficult here.

But seriously, a language cannot be forced to live by rules. Scientists and linguists talk about this. Economists will add: unnecessary restrictions always harm business. When your house is on fire, changing the labels on your fire extinguisher is not a good idea. Today we have much more important tasks to solve.”