Translated material
"Try jaga jaga"
Foreign Tiktok sings Katya Lel - videos are gaining millions of views. What's happening?
The single Katya Lel “My Marmalade” was released in 2003. Today, after 20 years, foreigners dance under him in Tiktok and are trying to find out the translation of the text. We find out why in the West they suddenly love Katya Lel and what does the disputes about cultural appropriation have to do with it.
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Back in March 2023, Russian -speaking Tiktlo launched a new trend - under the classic version of the track of Katya Lel. Any comic situation was played out in front of the camera, in which the authors of the video admitted that they were wrong to the phrase "my marmalade, I'm wrong." The videos gained millions of views, and on April 26, the user @prosto.spotify published accelerated remix of the good old song.
@prosto.spotify track: katya lel “My marmalade (I'm wrong)” #Ukrainian #Recommendations #spotify #Moymarmelad #katyalel ♬ Original sound - spotifai🫶🏼
For several months, the track disappeared from the trends, but already in early November, videos appeared in Tiktok, on which users from different countries dance and move their lips under the SPED-UP version. Now the video with sound has already gained 4.5 million views.
All videos can be divided into several categories:
- Lipsinki. On the most popular - girls dressed in fur hats similar to Russian earflaps, or long fur coats depict singing. Such a genre in Tiktok is called Lipsink ( from the English Lip Sync - synchronous movement of the lips ). During the chorus, “Try Mua-Mu. Try jaga jaga. Try mmm. ” Some users send air kisses, shrug and make a wave of their heads. Lipsinki make thicotoxes from different countries. Presumably, it was with these videos that the popularity of the accelerated version of the song began.
- Tutorials in the Russian language. In other videos, Tiktokores are desperately trying to understand how to pronounce the words in the song, complaining that only “Mua-Mu” can make out . The authors of some videos ask for transliteration, and the user Hazelgaze2000 scored 2.6 million views on the video , where she made a translation of the text. In the comments, they praise the “Slavic” culture and sincerely admire the obsessive motif of the song and an uncomplicated chorus.
@itgirlbaby_ 💋🫶🏻 #haileybiber #bellahadid #SLAVIC #TREND #TIKTOK #ForyUP #ThatGirl #itGirlbaby_ #Original sound - spotifai🫶🏼
@hazelglaze2000 Another Ootd and Part 2 of the English Translation 🙂 Follow for more #russiansong #russiansonGlyrics #SLAVICIRLS #BERLIN #FORYUOU #RUSSIANSONGSTRANSLATION ♬ Original sound - spotifai🫶🏼
- Nostalgic remixes. Tiktlo is recorded under remix videos with their parents , who nostalgic in their youth. The videos emphasize that the popularity is cyclical: “In 2006, my mother and I listened to this song. Some things do not change, ”one of the users comments .
@in_the_nic_of_time he was so exited for this #DAD #NOTVIRAL ♬ Original sound - Scar1exa
- Just strange videos. For example, an excerpt from the series “The Queen’s Tail” with a quote supposedly Albert Camus or a video in which the girl pretends to eat her cat.
@xoanivys #Philosophy #THOUGHTS #PHILOSOPHER #ALBERTCAMUS #VIRAL #FYP #franzkafka #camus #freedom #Thestranger #CAMUSTOK #Philosophytiktok #absurdism ♬ Original sound - spotfai🫶🏼
@noraFawn Replying to @paradox1cal ♬ Original sound - spotfai🫶🏼
After all, Tiktok left Russia - can you download and watch new videos?
Yes, but for this you need to try very hard. To access the tape video from foreign authors, you need to get a SIM card out of the smartphone, restart it, turn on the air supply and any VPN. In order to publish a new video to the Russian tiktor, you will have to use auxiliary applications or a version for a PC.
All methods of loading and viewing content are unofficial and may stop working at any time.
Operation of "Slavic aesthetics"
Due to the fact that Russian speech sounds in the song, “marmalade” for most users Tiktok turned into a symbol of “ Slavic aesthetics ”. Often the authors of the videos appear in the frame in fur hats, fur coats and tracksuits of Adidas. Many admit that they imitate the residents of the Balkan countries and Russia, who are supposedly united by the same "Slavic cultural code".
About how ethical it is in Tiktoka have been arguing for several weeks. Users who own Russiansare ironic that a new trend is only for those who have Slavic roots. They condemn the exploitation of “Slavic aesthetics” with thictockers from other countries and are in no hurry to tell how to properly pronounce the text about the Jagu-Jagu. Tickcies from Asia, South America, Scandinavia and other parts of the world in response already managedto blame the inhabitants of the Balkans, Eastern Europe and Russia of Gatekiping (English Gate, Keeping - to preserve, protect). This is the name of an intentional restriction of access to information. For example, you know how to go to the library in a short way, but you do not specifically talk about him about the passer -by, so that only you can use it.
Despite disputes, users from around the world continue to shoot videos under the “marmalade”. More than 80 thousand videos under the accelerated version were published in Tiktok.
@President_NOORA “THIS SONG IS Only for Slavic Girls, Its OUR Spotlight now” $ pls Its A Romanian Song and We FW Romanians #arabtiktok #fyp #latina #SLAVIC ♬ Original sound - spotfai🫶🏼
Accelerate something to feel
“My marmalade” is not the first time that accelerated remixes are becoming more popular than the original. In March 2023, the SPED-UP version of the song Eric Lundmoen “Poison” was enclosed in Tiktoka. To the unusual sound, sister Kim Kardashian Kylie Jenner and supermodel Bella Hadid recorded their videos. Now in Spotify, the original song has 105 million listening - more than any track from the Big Baby Tape and Kizaru album “ Bandana ” is one of the most listened albums of recent years.
“The trend for accelerated songs appeared in Tiktok about three years ago,” Nikolai Redkin, a music journalist, leading Utube channel “Broken Dances”, tells the “cold”. “The peculiarity of such an arrangement is that it helps to hear new emotions in the usual music.”
Redkin recalls that accelerated remixes met in raver culture: electronic producers took some advertising jingle and accelerated it, inserting it into tracks. Examples of this can be heard on the first album of Prodigy. In hip-hop, accelerated samples-so that the voices of the performers are squeaky in a multicular-actively used Kanye West in his bits. Many modern performers began to specifically lay out albums in accelerated processing so that the tracks were knitted on social networks: they did an Instasam , a group of Buekerac , stereopoline .
"This is the essence and personification of Russia"
At the time of publication, the hashtag #MYMYMARMALADE has more than 14 million views. Foreign users turned into a hashtag and a line #mwah-mwah-he has more than 9 million spectators. On Twitter, foreigners share their impressions of the viral song.
Translation: only because of this song I wanted to learn Russian
Translation: everything was fine, when suddenly ...
On Katya Lel in Spotify - 883 thousand listeners over the past month. For comparison: the group “Guests from the Future”, also popular in the early 2000s, is a little more than 110 thousand listeners . The original version of the song “My Marmelad” on the streaming service has almost 8 million listening. In second place is the sped-up remix with 4 million.
The singer herself is already aware of the trend and managed to appreciate the sudden popularity of the song “My Marmelad” among foreign ticklers.
In the commentary of Gazeta.Ru, Katya Lel said that “insanely happy”, and called the images from the videos “personification of Russia”, promising to join and lay out her own video.