
Frame from the series “The Word of the Board. Blood on the asphalt "
We analyze the reasons for the unprecedented attention: why is the project of the Start and Wink Platforms about the adventures of the pioneer Andrey, the brothers Marat and Adidas and other punks turned out to be the most popular series of the year, which they want to watch and want to prohibit.
From Yekaterinburg flew at night to Moscow. Several screens shone in the twilight of the plane: courtyard battles walked in the white snow - they watched the “Word of the Boil”.
The series is inspired by the study of Robert Garaev of the Kazan phenomenon - the distribution of youth criminal groups in the capital of Tatarstan, who divided the city into zones of influence. And neither the school, nor the Komsomol, nor the police managed to cope with these groups.
In the multi -part drama there are cruel “battles for the asphalt”: ruthless battle walls on the wall - a war for the right to own the street. But not only. This dramatic filmuroman is sewn by the fate of individual heroes. Let's clarify: broken fates. From the youngest (“shells”) to adolescents (“super -soup”) and adults (“old people”) like Adidas, who returned from Afghanistan (Ivan Yankovsky).
The camera flies not only inside the battle, but also over bloodshed - as if it is a court. To the music "Aigel"-an electronic hip-hop-duet. A song about a broken glass of love (a metaphor for the collapse of hopes, decaying relationships) rhymes with the tragic story of local Romeo and Juliet - a good girl Aigul and a bad kid Marat.

The point is both in the nerve of time and in the level of professionalism. This does not mean that the series is without flaws. The first series seemed especially vulnerable to me from the point of view of drama. Of course, an unhealthy number of “witnesses of events” was discovered, claiming that everything was wrong. There are also lovers to count the Kinoplyans: plastic windows that have fallen into the frame, zebra on the roads, coloring of police cars. But it doesn’t matter.
Approximately the fourth series of cinema gained an unprecedented energy of the development of characters and relationships. All with absolute reliability are played.
He shot the project of Zhora Kryzhnikov - perhaps the most skilled pros in our serial cinema (“Call DiCaprio”). “The Word of the Boil” is not a restoration of the era. Director with the co -author of the script by Andrei Zolotarev in a multidimensional drama is not reconstructed, but rather caught air of vague years, in large strokes they draw symbolic signs of time:
Street chaos and discos, the first videos and returning “Afghans”, “graying night” of the eternal teenager Shatunov and “Summer Rain” Talkov.
The authors use recognizable stereotypes and linear moves to turn them out in the most unexpected way, expose the donkey of the criminal “street”, her slogans about unity and friendship, and discover the impossibility of pure first love.

For "romanticization of criminal elements." The degree of battles around the series resembles old battles during the release of "stuffed", "brigades", "brother". Rare moments when a movie became a reason for a public discussion.
In Tatarstan, the creators are offended by those who put the republic in an unattractive light. Officials of different ranks are trying to stop the show of a multi -part film, debunking a red -digested and red -lumpled past. The position “We do not need such a series, there are more interesting and instructive stories” is gaining momentum. There is a collection of signatures for its prohibition on the network, they write to Roskomnadzor, to the Investigative Committee: they ask to check the picture for compliance with traditional values. Tatarstan President Rustam Minnikhanov said that such films do not correspond to the policy of Tatarstan and can harm the younger generation.
Conspirologists even tried to discover the connection of the series with the murder of a 15-year-old guy in Irkutsk, but investigators did not confirm this connection.
A reproach for romanticization gives out those who have not watched the series.
In fact, gooseberries consistently and deliberately debunk the romance of violence from the series to the series with the terrible transformation of their heroes from the third “Chushpans” into ruthless “Metalists”, showing their hardening, humiliation, their meaningless death. Crosses on graves, grief of mothers and grandmothers, AUE Laws ( “Prisoner-Urkagan Unity”, or “Prisoner Latest”-the movement was recognized as extremist and prohibited ), grinning the Gopnitsky world, only pretending human, insure from any tenderness.
Preparing for the shooting, the authors were guided not only by the evidence, documents, studies of Garaev, but also by the book of the ex-Minister of Internal Affairs of Tatarstan Asgat Safarov “Sunset of the Kazan phenomenon” , which debunk the romance of violence, tells how the battles for asphalt turned into an internecine war. Like the boys who were the boys in the 80s, becoming bandits in the 90s, killed a friend of the arc.
Kryzhnikov enters its history into a complex social context, exploring the reasons for the formation of boy groups. Among them are dysfunctional families, without a nozzle, a gigantic conflict of generations, because of which children find themselves on the street called by its army. The basis of everything is an airless atmosphere, a total slogan lie at meetings, the hypocrisy and the lack of adult citizens of a dying country.
This is a movie about the awakening of the dark energy, dormant in a person, turning him into a piece of a brutal crowd, saturated with hatred and blood. The feeling that the enemies are around.

Orphans in their country, they are looking for support inside the group. There they feel protected, it seems to them that the chaos, and the rotten ideology, and the unpredictability that collapsed into the heads of confused parents, disappear in the “underground”.
Here they create their own “new order”, hierarchy, their own code of honor. Or what they call honor. But lies gives rise to lies, defenselessness - aggression.
This movie is about the cycle of evil in the nature of a sick society. Anthropology of violence in the absence of a choice.
As stated in the book of Safarov: “The power in the country has grown organized crime itself, with my own hands. The criminal war collected a bloody harvest on both sides. " Criminal wars are real battles for survival, only without rear. At some point, millions of compatriots felt “Chushpani” under the unlimited power of the Urkagan system, when there was no one to hope for, and themselves already missed themselves.
Kryzhovnikova cinema shows the inner space of this curved, mutilated world. But with the living relations of adolescents, their love, trust and betrayal, the terrible power of rumors that can kill with a word.
What romanticization are we talking about, when, even breaking out of the external rotten system, you find yourself inside her clone and is obliged to live according to her murderous laws? Among the clearly registered rules of clear boys (“the kid does not apologize,” “the kid said - the kid did it”). The Code of Honor is clogged here.
This is the most violently discussed domestic project of recent years. Users create Edita, compose memes about their favorite characters.
The quotes filled Tiktok: “The Word of the kid is the law”, “We are not falling, we just rise”, “Who is with me with me.” "We do not look back - we are moving forward."
At the festival of online cinemas "New Season" "The Word of the kid. Blood on the asphalt ”recognized the most anticipated release of the year.
On the Wink site, more than a million spectators watched it in the first three days after the premiere.
The film was resurrected by street slang, everywhere you can now hear: “Chushpany”, “shell”, “to sew”, as phrases from the “gentlemen of good luck” or “take care of the car” once sounded.

The soundtrack swooped out social networks, he was listened to more than 100 million people. In a foreign application for recognition of music, he was searched for more than half a million times.
The through song “Puffed” the duet “Aigel” led both the Yandex Music rating and the global chart Shazam. In addition, it has become the most popular track in Ukraine.
At Kinopoisk, the Kryzhovnikov series has the highest rating - 9.1 out of 10 based on 221 thousand reviews. This rating is so far ahead of the “grave”, “seventeen moments of spring” and “Game of Thrones”.
KinoPoisk has already said that the series has twice as much as spectators in Russia of the former leader - “Game in Kalmar”, who held the record for two years (1566 points for October 4-10, 2021). Two weeks later, interest in the series increased another two and a half times and continues to grow, including due to attempts to stop the show. At the time of the next series at seven in the morning in Moscow, the Wink Streaming load is growing vertically, the number of views, which means, in different parts of the country, the audience is waiting for the release of the new series, even if they have a deep night or early morning. And here it is important to understand what unites us: a story that excited millions, or the terrible world that she showed.
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