Not her war

Nastya Ivleeva bypassed politics. But after the "naked party" the politician herself came for her. We tell how a popular blogger has become a symbol of change for show business

The name of Nastya Ivleeva thundered in all the media and social networks just before the New Year in connection with the organization of the “Naked Party” (dress code-Almost Naked). The stars of the event performed in a series of public repentance and apologized for, in fact, an ordinary event in which they had previously participated repeatedly. And the owner of the club, in which the party was held, gave the Moscow temple fragments of the relics of St. Nicholas the Wonderworker. All this marked the emergence of new rules for the game for media person in Russia.

And what is Ivleeva herself? Before becoming a scandalous celebrity, she made a difficult path of almost a dozen years - from a small village, Vazometlevo, first to St. Petersburg, and then to Moscow. She worked as a master of manicure and hosts before becoming a famous blogger. Nastya admitted that she was never interested in politics. But in 2024, when the war in Ukraine took on a protracted character, and the authorities recognized LGBT “extremism”, it is already impossible to ignore the policy for a public person in Russia. "New Evrope" tells how Nastya Ivleeva came to life and why did not notice how the authorities came for her.

Way from Vazmetelevo to Moscow

Nastya Ivleeva was born on March 8, 1991 in Vestelevo-a small village in the Leningrad region, 25 kilometers from St. Petersburg, with a population of about three thousand people. Nastya grew without a father in a poor family. After graduation, the girl entered the St. Petersburg State University at the Department of Advertising and Public Relations, rented housing in St. Petersburg, but often came to the village to visit her relatives.

For some time, Nastya worked as a craftswoman for a manicure in Koltusha of the Leningrad region, and at the age of 21 a hostess settled in the elite St. Petersburg night club Laque. In an interview with Yuri Dudu, she admitted that she earned about 100 thousand rubles a month then, which was a lot of money for St. Petersburg.

Nastya said that she received her first million from a regular client in the club, offering him to invest in her business idea-a shoe repair workshop. She told him about her plans, and the next day she was brought in cash a million rubles. In the end, this money, according to Ivleeva herself, she “shed”.

In 2015, Nastya moved to Moscow. At first, she also began to work hostes in a restaurant, as she needed to find work as soon as possible to pay for housing. Two months after moving, she entered the Ostankino television school. In parallel, six months Ivleeva worked in a car dealership and drawn up documents for cars.

Nastya began her creative career as an author of Vainov: she shot short funny videos on Vine social networks about wine, friendship and relationship, ridicuating different everyday situations. These were simple videos with recognizable interruptions with text on a black background, and this format quickly became popular. According to the girl herself, she came up with all the ideas for the videos herself. In the video, you could often meet another popular creator of Vainov - I go to Galich. In parallel, Ivleeva developed her page in (then not yet prohibited in the Russian Federation) Instagram. Her creative approach to advertising integrations attracted advertisers, and social networks became the main source of her income.

“Advertising made me free from employers. It's good that a hobby can bring income ",

She said in an interview.

After the closure of Vine, Ivleeva completely moved to Instagram and began to upload the video there. Then she created an account in Tiktok. Now, more than 18 million people have been signed on the main account of Nastya on Instagram (_ageentgirl_), about 7.8 million people, she has 7.4 million subscribers in the Tikuivleeva.

In short humorous videos of Ivleeva, many girls recognized themselves and their friends. It is not surprising that her video quickly became popular. She found positive even in those life situations where, it would seem, only sadness can be. Ivleeva was not afraid to experiment and really was a penalty girl, for which then the fans called her “nastyushka-hazard”.

Then Ivleeva began to pave the way to the TV. At first, she was invited to conduct the show “Everything” on the YU television channel, and in 2017 Ivravyeva became the host of the program “Eagle and Tails. Reloading "on Friday. Its co -host was Ukrainian DJ and showman Anton Ptushkin. The girl said that she got into the show, passing the casting.

“I was shot on video in one of the Moscow parks, where I improvised on the topic as if I had won a gold card”,

She said. Then in 2018, she launched her own YouTube show Agentshow, which later began to show on Friday. The project format was simple: famous guests come to the studio to the presenter and discuss pressing issues. The first guest was the ex-leader of "Eagle and Tails" Regina Todorenko.

For Agentshow, Ivleeva in 2019 received a TEFI Award. At the same time, she returned to the program “Eagle and Tails” with a new season called “Ivleeva VS Bednikov” with the Ukrainian actor and TV presenter Andrei Bednyakov.

In 2019, the girl married the singer Eljay, but the couple broke up three years later. During the pandemic, the Covid-19 Ivleeva launched a series of daily direct broadcasts on Instagram with the famous invited co-hosts. She entered the list of accounts that received the maximum number of spectators during the exit of direct broadcasts.

In 2022, Nastya starred in the main role in the series “Monastery” (Alexander Molochnikov performed the director), where she played the “Tusovnik, going to faith”, and then launched a new show “Ivleeva’s heart” - about the search for the groom.

"I am so far from this"

Nastya Ivleeva always admitted that she does not particularly follow the agenda and does not read the news.

In December 2019, however, she participated in a direct line with then the chairman of the government Dmitry Medvedev and asked him the question of whether the Russian authorities plan to close YouTube.

“Continuing the topic of the Internet, I would like to ask: in connection with the adoption of the law on the“ sovereign Internet ”, is it planned to close such a site as YouTube in our country? If so, when? What to do content manufacturers, whose income depends on this site? " - then asked Nastya.

The head of government assured that no one plans to close YouTube. “YouTube as it was and will remain, and those who make money on YouTube will be able to earn money,” he added.

Later, in an interview with Ksenia Sobchak Ivleeva, he called the fact that she participated in such an event, "Cringe". According to the blogger, the general director of the Friday television channel Nikolai Kartosia asked her to do this, but she did not know the fact that it would be a direct line:

"Believe it or not. <...> I could not refuse, I love him [Cardiya] and I trust him completely. <...> I am so far from this. I do not divide it good or bad. "

Ivleeva said that she was not ashamed to participate in a meeting with Medvedev and that she was “more offensive that it was not her” and that this contradicts her image, thinking and the concept of her work. The blogger nevertheless called Medvedev a “cool type”. “It seems to me that he is very cheerful when he drinks,” she added.

It was after the straight line that the girl watched the investigation by Alexei Navalny “He is not Dimon”, which the politician released in March 2017. When asked what she thinks about the film, Ivleeva replied: “Yes, I think nothing, I have no commentary on this topic.”

In early December 2019, Navalny issued another investigation -that Medvedev’s wife regularly uses a private Bombardier Global Express 5000 private aircraft worth about $ 50 million. And, according to the blogger itself, angry comments fell on the premiere about this plane on a straight line.

“This is not my war. <...> And the fact that my fate would be cut completely [if I asked this question] is fair? " - asked Nastya from Sobchak.

The blogger, however, did not always avoid the topic of politics. In August 2020, when Navalny was poisoned, she published a post with his wishes for a speedy recovery. February 24, 2022, on the day the Russian invasion of Ukraine began, she wrote an anti -war post “No War !!!”, and on March 1 she called the incident “a real disaster”:

“People die in Ukraine, cities are destroyed, our soldiers are dying, many of whom are very young, there is an information war in which we, ordinary people, cannot find the truth.

<...> In this regard, now I want to openly turn to the leadership of my country. I urge you to make the second round of negotiations with the final military operation, I urge you to agree, I urge you to achieve those compromises that will stop the death of people. I urge you to stop. I say this, Nastya Ivleeva, a man of the world, a citizen of the Russian Federation, a patriot of his country. ”

The fate of the girl still hung in the balance, but later - at the end of 2023.

"Today you are on a horse, and tomorrow you are at the bottom"

“I am a media person, I generally have my whole life - for a show,” said Nastya in the program “Question by the edge”. Indeed, the whole life of the girl is tied on social networks and the image that she shows the world every day.

Instagram, recognized in Russia as “extremist” and blocked in March 2022, is actually the main platform for the blogger. Without a “nastyushka-hazard”, which was originally created in short humorous rollers, it would be almost impossible to break into the Friday and YouTube television channel. It is in this forbidden social network that she has the most subscribers.

And the scandalous Almost Naked Party, which was arranged by Nastya before the new 2024 year, is a logical continuation of her image of a troop and a breakdown girl, which she created for several years.

In an interview with Ksenia Sobchak Ivleeva, she said that she organized the first “open party” in honor of her 30th anniversary in 2021. The event with a dress code in the style of cyber baroque cost a girl of 16 million rubles. Among the invited guests were Alla Pugacheva, Maxim Galkin, Philip Kirkorov, Nikolai Baskov, Morgenstern, Ksenia Sobchak and many others.

“I have never celebrated my birthday to Mediyno. Closed party - yes. Mediyno - no "

She admitted. Then, according to Ivleeva, it was quite difficult to ask each guest to dress in accordance with the theme of the event.

It turned out to be easier with the dress code in 2023: at the “naked party” on the night of December 21, the Moscow club “Mutabor” could come without clothes. At an event that was positioned not as a private event, but as an open event for info-shim, there were more than 200 people, the prices for VIP tickets for an open part reached a million rubles. Among the guests were Ksenia Sobchak, Philip Kirkorov, Dima Bilan, Dzhigan, Alena Vodonaeva, Lolita Milyavskaya, as well as Anna Asti and Sasha Spielberg.

Photos and videos of extravagantly dressed guests appeared on social networks the next morning and outraged the “patriotic” and winding public: the event was condemned by Z-channels, “military commissar” and, in particular, the movement of “forty forty”. Shots with the VACío Reple, which came to the party, putting on the Internet, wearing only the sock of Balenciaga on the genitals. Then he was arrested for 15 days under an article on petty hooliganism, and he celebrated the New Year in a special reception. After serving the first arrest, he was immediately detained, and then again arrested for 10 days - also for petty hooliganism. The court did not explain the repeated arrest of the rapper.

The Lefortovo Court of Moscow considered that the Ivleeva party promoted "non -traditional sexual relations." How exactly, they did not explain in court.

State Duma deputy Maria Butina asked law enforcement agencies to verify the event "on the subject of compliance with the Law on the prohibition of propaganda of LGBT."

As the secular observer Evgeny Milova noted , the nakedness at the event was very relative, and the frivolity of behavior "even fluctuated in the area of ​​negative meanings." “It's funny, but something impudent was done not in the absence of cameras, but exactly on them-and Ponaroshka was made, unlike most other Moscow events,” she notes.

The next morning, after the Ivleev party, seeing angry comments, published a voice message in her telegram channel ( now it is deleted. - Approx. Ed. ), In which she urged dissatisfied to express even more indignation. “God, I love it so much. Let it never pass. I do not want to have a complete adoption of each other in this country and in general in the world. Then it will become so boring when everyone will love and accept each other. We will just bite with mediocrity, ”she said.

However, a few days later the famous party participants began to apologize for the presence at the event. On December 24, Ivleeva herself recorded such a video: she promised to transfer all the funds from the sale of tickets to charity. “Was it inappropriate to shoot a video flying around the press, spread it and replicate it? Yes, 100%, it was extremely inappropriate.

I am sorry that this happened and that it was impossible to control. The risk that someone would come to mind to behave like that was not provided for when planning an event ”,

- said Ivleeva.

Then she recorded two more videos with an apology with a total duration of about 20 minutes. Nastya stated that he actually lives in media, that in recent years she sought to earn more, to have more time and be at all sites. Because of this race, according to her, in her content, he became “less than the soul” and he became “not the highest quality” from the point of view of positioning “as an adult”. Therefore, according to her, she began to lose touch with the audience, and the situation with Almost Naked Party taught her a lot. “Today you are on a horse, and tomorrow you are at the bottom,” she added.

Sobchak, Kirkorov, Bilan and Lolita also participated in a series of public repentance. In particular, Kirkorov, in a video published on VKontakte, called himself a patriot of his country, who "never tried to sit on two chairs, did not leave and did not betray." “Not to make excuses very much like, so I will answer everyone at once. There are times in the life of every person when he went on the wrong door, ”he said.

However, the artists were not saved by the artists: Kirkorov and Lolita were cut out of all New Year's programs. They also reduced the participation of stars on the TNT channel, partially moving the episodes of the comedy "Ivan Vasilievich Changes everything."

And the owner of the Mutabor club announced on January 7 that he gave the temple of the sign of the icon of the Mother of God the fragments of the relics of St. Nicholas the Wonderworker. “We are against obscurantism, devilry, we support the church,” said Mikhail Danilov.

Does Russia know how to forgive?

Bloomberg, citing a person close to the Kremlin, said that Vladimir Putin was shown photographs of the party, and they disgusted the president who considered her inappropriate during the war.

“The dictatorship is worshiped. Her disputes penetrate absolutely everywhere, and everyone panic, ”said journalist Matvey Ganapolsky in the stream of a“ living nail ”. - The elections are ahead. Therefore, now you need to talk only about Putin, and you can not introduce any doubts that the country is all right. Why did Putin become furious? Because Kirkorov was supposed to sing on Red Square when he [Putin] again became president.

What kind of Kirkorov is now a confidant, if there is his photos on the Internet, where does he walk in his underpants? Conditional Kirkorov thought he was an elite. And they explained to him that he was not an elite and that he failed Putin. ”

On December 29, Ivleev was fined 100 thousand rubles for organizing a “naked party”. According to the court, at least 200 guests of the event were in a public place in a “naked form” and engaged in “propaganda of non -traditional sexual relations”. MTS removed Ivleev from the list of ambassadors of the company. Tinkoff Bank also decided to break a contract with a blogger, since "cooperation with Nastya was considered a risk for the company."

In addition, they decided to check Ivravev for tax evasion: as Mash wrote , Nastya’s debt to the Federal Tax Service amounted to “preliminary 137 million rubles”, searches were held at the legal addresses of the blogger. According to the media, she faces a criminal case.

The media spread rumors that Nastya intends to leave the country. However, on Saturday, January 6, she posted the video, according to her, from St. Petersburg, in which she advised "to sit on the Internet less."

“They say that Russia knows how to forgive. If so, I would really like to ask for a second chance from you, the people. And if not, no one canceled the public execution, ”Ivleeva said.