LEtoile management asked male employees not to wear bright makeup at work due to the risk of cases of “LGBT propaganda”

Management of the L'Etoile chain of stores notified directors of the need to more closely monitor the appearance of male employees "in connection with consumer complaints regarding LGBT propaganda." this . reports Political scientist Ekaterina Shulman

In her Telegram channel, Shulman published a letter from the legal department of Alcor & Co., which owns the L'Etoile chain. It, among other things, talks about the risks of being held accountable for “LGBT propaganda” and that “taking into account the current state policy,” the risk of receiving a fine under Article 6.21 of the Code of Administrative Offenses has “increased significantly.”

“In order to minimize risks, we recommend that male makeup artists/consultants use a minimal amount of makeup during working hours and more natural colors in their makeup without attracting undue attention from clients,” said the letter published by Shulman.

As noted the publication 59.RU , at the end of 2022, one of the clients of “L'Etoile” in Perm complained about a male consultant named Vladislav, whose lips and nails were painted.

“LETUAL, have you gone completely crazy there? Should my child, future man, look at THIS? A boy with painted nails, red lips and bright black eyelashes? <…> As far as I know, the President of the Russian Federation signed a law “on the prohibition of propaganda of non-traditional sexual relationships or preferences, pedophilia and gender reassignment,” said her publication in the “Overheard Perm” group.

Vladislav himself later explained that he had been working as a makeup artist for a long time. “As a makeup artist, I wear makeup with full rights, but I am a representative of the beauty industry. My makeup is not a protest to society, but simply a routine, a morning “beautification” ritual. Makeup makes you feel confident, no matter who wears it. For me, it has no sacred meaning, I can’t call it in any way, it’s just makeup and nothing more,” he 59.RU. told

On February 6, 2024, the telegram channel “Caution, News” wrote that L’Etoile stores were instructed to paint over the rainbow manes of unicorns on Unicorn Approve brand products . Three days later, MSK1.RU reported that in other stores - in particular, in Pyaterochka - Unicorn Approve cosmetics are still sold with rainbow manes.