The Bell: the new monetization program for telegram channels announced by Durov will not work in Russia and other CIS countries

The new program for monetization of telegram channels, announced today by Pavel Durov, will not work in Russia and other CIS countries. about this writes The Bell , citing two sources familiar with the company’s plans.

According to the publication, the monetization program will operate only in those markets where the Telegram advertising model , launched in 2021, has not yet worked. “It makes sense to open new markets and countries. Building networks of agencies around the world and so on is somewhat tedious. And in Russia, advertising on Telegram already sells well,” one of the interlocutors told The Bell .

This afternoon, the founder of the messenger, Pavel Durov, announced the company’s new advertising program. According to plans, in March the Telegram Ad advertising platform will begin operating in 100 new countries. Channel owners from these countries will be able to receive 50% of the income that Telegram receives from advertising in their channels. For payments, according to Durov, the TON blockchain will be used .

In Russia, advertising on Telegram appeared at the end of 2021. The current monetization program does not provide income for owners of Telegram channels; the messenger itself sells advertising through agencies.