
The show of the Presidential Message to the Federal Assembly at the Cinema 5 cinema in St. Petersburg. Photo: Dmitry Tsyganov, especially for Novaya Gazeta Europe
“Goals will be achieved” - ambitious for several days on posters announced the broadcast of the performance of Vladimir Putin. But they did not even achieve the simplest goal - to collect at least in megacities small cinema halls, with a capacity - up to 100 people. In St. Petersburg, 15 citizens came to the show, the same amount in Perm, about 10 - in Saratov and not a single person in Ufa.

The Sinema 5 cinema chain of cinema 5 cinemas took to show the mass audience of Putin: at noon on February 29 in 20 cities of Russia in 23 cinemas. Information about the shows lasting three hours (such forecasts for the message were built in the “blue”, in reality it lasted 2 hours 6 minutes) appeared on the network website about a week before the event.
In St. Petersburg, the audience was called for a broadcast to a cinema located not somewhere, but in the Shkipersky Mall shopping and entertainment complex, 88. Over the past two years, this address in St. Petersburg has become infamous: artist Sasha Skochilenko, who was sentenced to “fakes” about the Russian army about seven years, and left their most famous price tags in the store. "Perekrestok", located precisely in the "Shkepersky Molla". Skochilenko made a bet that this place is crowded, passing, price tags will quickly notice. Films - probably thought about the same. But from the point of view of attention, Sasha was more fortunate.

Around noon on February 29, the cinema in the shopping and entertainment complex "Shkepersky Mall", where Putin was expected, was mainly crowded by journalists-at least twenty people. In the hall, designed for 70 seats, the audience took a maximum of 15 seats. The young correspondent of one of the state news agencies sincerely upset:
“There are so few people - it’s even embarrassing to write about it, it’s better I will not name the number.”
“Immediately, when we just decided to give people the opportunity to see the president’s speech on the big screen, we were attacked by calls and questions,” the director of the cinema “Cinema 5 Shkipepersky Mall” was justified to the journalists (refused to name the last name). - Many wanted to come. Interest from the audience was present. But maybe people are busy today-someone works, someone is studying. Someone came, someone did not reach ... I heard that more people came in other cities,-Lyudmila tried to embellish the picture.

However, news from other cities synchronously refuted such hopes. There, regional media also posted a photo of empty and half -empty cinema halls, to which Putin called out of the big screen: "We will overcome everything together, together we can do everything." The host of RBC, who commented on the performance of the head of state, also looked no less ridiculous against this background: “The event was in demand by the audience, so this year it was decided to broadcast the Presidential Epistle in the cinemas of Russia.”

- Yes, this is not for you on the "Master" to freeze!
“And not even on Margarita,” students of the Mining Institute joked in a cafe opposite the cinema (located two meters from the “Shkepersky mall”).
However, those 15 people who in the middle of the weekday decided to quit all business and come to the cinema to Putin’s own, it seemed that nothing embarrassed: neither the slander of journalists, nor the jokes of students, nor the empty ranks of the cinema. The elderly spouses - Nadezhda and Alexander with an adult son Oleg arrived at the Shkepersky Mall from the other end of St. Petersburg by taxi, “in order not to be late,” in the raised mood, as for the long -awaited premiere of the film.

- At home on TV, we will always have time to watch Putin. And then, as if directly directly with Vladimir Vladimirovich, we’ll talk to Vladimir Vladimirovich, such a large format, voice acting, ”Nadezhda said with a breath. - All the events taking place in the country, “Svo” and all that - it annoys every day. ” Therefore, I would like to listen from the lips of the president of how really we are doing ...
- TV - there is a TV. And the cinema is different. It is difficult for me to explain, - after the show, the worker of the reinforced concrete enterprise Vladimir hardly picked up words to express admiration for the president’s speech.
- Personally, I heard Putin’s main message - this is our country, the raising of our country, the defending of sovereignty, the development of small cities, the business is not piercing, we help families.
Now I am more confident in the future ...
“Our president is generally interesting, and even more importantly to listen to him before the elections,” pensioner Alexander commented on his arrival from the suburbs to show the message. -Putin knows for sure that the West is preparing there, and that we will answer the West.

Among those who came to the February premiere of Putin were representatives of other cinema networks. One of them Anastasia explained the interest in this way:
- I was interested in how such a format was implemented in the cinema. It turned out well. But I was amazed at how few involved spectators. I expected more. Although, of course, it must be borne in mind that the day is a weekday, the time is unsuccessful. We can, in the future, these errors will be taken into account. And maybe such shows will take place in Russia constantly.

Inors is a remote sleeping industrial area on the northeastern outskirts of Ufa. One version of the origin of its name is the reduction from the "foreign labor". To the city center for about one and a half hours by bus. The local attraction center is the only large Aquarin shopping and entertainment center in the area.
A few days before February 29, the Sinema 5 film complex, the cinema of which is located in the shopping center, announced the upcoming February 29 by the free show of the Message of Vladimir Putin to the Federal Assembly. The show for the show was provided only one, the start of the broadcast was at 14:00.

On this day, the Aquarine will be on fire on a fire engine and an ambulance. Later, the White Gazelle of the Ministry of Internal Affairs also drove up. On a weekday, the shopping center is not pleasing. On the third floor, where the cinema is located, I see only journalists, the camera of the local television channel, as well as security officers. None of the cinema halls are allowed - they say, the threat of mining. It is curious that the shopping center itself at the same time, as is usually the case, is not evacuated.
Nearby are bored journalists, buried in smartphone screens. Two onlookers. And no crowd of state employees who were written about in local publics under the news of broadcasting.
The situation does not change even after half an hour. Three women for 50, wanting to watch the film “Commander” (the story of the hostage captures in December 1988 in Ordzhonikidze and a further operation to save them), disappointedly leave home. They don’t let anyone in the cinema - neither to the message, nor other shows.
An hour later, only media representatives remain at the cinema. The dog with three police officers brings revival. Two and a half hours later the message to the president did not begin to show.
As it turned out later, three spectators still entered the hall a few minutes before the start - when landing in more than 100 seats. The message about the bomb came exactly at the moment when it became clear that there would be no more wanted to listen to the president.