American Zumers hooked on an analogue of Snus

Five -dollar nicotine bags help them lose weight and replace the expensive “Overpik”

American influents talk about the method of losing weight using the nicotine bags of the Zyn brand - they look like Snus, but do not contain tobacco. Such bags are sold at any American dressing for five dollars, so for the zomers they have become an alternative to the drug “Ozz -by, whose cost may exceed $ 1,000. The video about this, obviously, is a harmful way to lose weight in social networks tens of thousands of likes and many comments. "Cold" says what is known about this trend.

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Replace overeating with nicotine dependence

Blogger Nick Banda, the author of Thiccyfowler, known among fans of the Golf Instagram account, claims that with the help of Zyn he dropped 13 kilograms in a month: he uses it when he feels hunger. “It works,” says the gang. In one of his videos, he christened nicotine bags with the name “O-ZYN-PIC”-by analogy with the “Overpick”.

Another popular blogger, Tikpsahoy Tickcare , said that with the help of ZYN and other nicotine bags, he lost 86 to 63 kilograms.

Nicotine contained in ZYN is one of the components of tobacco and, according to recent studies that were conducted on mice, really suppresses the feeling of hunger, but, obviously, causes nicotine dependence. One of Reddit users, who calls himself “overeating,” asked if it makes sense to use nicotine bags to lose weight. He says that he grew up in a smoking family and therefore knows how difficult it is to get rid of addiction to nicotine: “Will it not be the most stupid idea in the world to replace overeating with dependence on nicotine?”

"Overpick" for the masses

According to a study published in the Jama Network Open magazine, in 48 states of the United States and Washington, from August to December 2019, about 126 million nicotine bags of various brands were sold, and from January to March 2022 their number increased to 800 million pieces. At the same time, in the third quarter of 2023, more than 105 million cans with nicotine bags were brought in the United States only under the ZYN brand, that is, supplies increased by 65% ​​compared to the same period of 2022.

Philip Morris International, the manufacturer of ZYN, obviously, does not position its product as a means for weight loss. Representatives of the company said that these products are intended for people over 21 years old, who are already using nicotine and are not going to throw.

Previously, manufacturers did not hesitate to advertise cigarettes for weight loss

In the first half of the twentieth century, the Lucky Strike advertisement claimed: cigarettes are more useful than sweets and allow you to make the waist more thin.

The author of the American information ballot about food and drinks Snaxshot , Analyst Andrea Ernandes writes that Zyn marketing is focused on young people. So, the manufacturer launched a system of accumulation of points that are charged for each Zyn purchased. They can be exchanged for prizes popular among youth: for example, for Airpods. Ernandes believes that Zyn has become an “hut for the masses” because of its cheapness.

Doctors warn against Zyn use

Against the background of the surge of the popularity of ZYN, an employee of the University of Minnesota, Dr. Caromante, warns: the use of nicotine bags is dangerous. It also recalls that there are more effective methods of weight reduction approved by the Office for Products and Medicine Control (FDA).

According to Bramamant, nicotine products, such as ZYN, can lead to gum disease and other consequences of nicotine use: for example, to problems with the heart, lungs and stomach.

“I would advise them [using] to seek help in the treatment of obesity to a specialist. It should be remembered that this is a long -term process, followed by observation and many treatment options, which can now be adjusted taking into account the needs of a person, ”said Brahmante.

According to Bramamant, bags with nicotine have less negative consequences on the human body than cigarettes. However, they cause strong addiction and increase blood pressure. Moreover, according to her, doctors "do not fully understand how nicotine regulates the appetite, especially in people with obesity."