The Zumers are "reized" Patriarchate

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Who is she?

The 22-year-old model allegedly lives in Texas and leads a popular blog in Tiktok, where more than eight million people are signed for it. Her mother is from South Africa, her father is German. Smith was born in the South African city of Bloomfonttein, and when she was three months old, the family moved to Frankfurt. At the age of 14, she began to work as a model in the I Mg Models agency and at the age of 18 moved to the States.

Then she met her future husband Laca Blue Smith, one of the most famous men-models in the world. In 2020, they got married, and for four years of marriage they had three children: Ramble Hani, Slim Izi and Uimzi Lu. Nara Smith began to conduct an account in Tiktok in the fall of 2022 after the birth of a second child. She shot dates with her husband and her children, showed how she picks up clothes, cooks food and what her “realistic morning routine” looks like. But her account became truly popular in early 2024-then her videos began to gain tens of millions of views.

@NARAAZIZASMITH FAMILY DINNERS 🥺 #EASYRECIPE #Homecook #fyp #Mediterranean #Dinnerideas ♬ Just Give Me One More Day - Alej

@naraazizamith i Think We DID Pretty Well #Mariage #couplequestists #couple ♬ Jazz Masterpiece "AS Time Goes" Covered by A Jazz Violinist By Profession (962408) - Ricca

The account style by this time had changed a bit: Smith still shot her family, but basically published a video of how she cooks food in beautiful clothes and makeup. She voices all these videos in a low soft voice and tells what she cooks and how.

@NARAAZIZASMITH NEXT TIME I'D MORE CORN FLOOUR InstEAN OF CORN MEAL and TRY To get it eventer! The Kids Vidn` Thumbh #easyredcipes #homecooking #breakfast #Cereal #fyp #TodDlersoftok #cornflakes ♬ Jazz Masterpiece "AS TIME GOES by "Covered by a jazz violinist by Profession (962408) - Ricca

@naraazizasmith #easyredcipe #homecooking #fyp ツ #TodDlerSoftiktok #SICK ♬ Just Give Me One More Day - Alej

The main feature of the Smith account - almost all of it prepares From Scratch (“from scratch”), for example, she is baking breakfast and bread flakes . In Tiktoka, a video was encouraged, where she makes chewing gum and balls from a tapioki for a home woman. She also independently prepared candies from coughs for children because she did not hold drugs at home, and took off how her husband Lucky made toothpaste and sunscreen (the last video caused controversy in social networks, and in the media they already wrote about why such a cream would be ineffective).

@NARAAZIZAZASMITH Definitely not a dentist this just work us🫶🏽 #easyRecipes #Mariage #ToOTHPASTE #FromScratch ♬ Just Give MET MOREE Day - Alej

@NARAAZIZASMITH 🤍 #FYP #EASYRECIPE #FROMSCRATCH #SKINCARE #MARIAGE ♬ JUST GIVEA ONE MORE DAY - ALEAJ

In the comments, users write that they do not miss a single video of the bunk, that they are soothing her voice, admire her outfits and ask to publish a culinary book. Thanks to Smith, the concept of preparation “from scratch” has become so popular and memorable that now in social networks it is asked to make a worthy boyfriend , “ addhal ” (drug treatment for amphetamines), an inhaler and electricity in Bangladesh.

Why is she accused of promoting patriarchal values?

In Media, the impairment of Smith quickly christened Tradwife (abbreviated from Traditional Wife), now they call women who prefer to adhere to a conservative family way: the husband works while the wife is cleaning, preparing and raising children. In their blogs, “traditional wives” resemble the American housewives of the 1950s: with perfect styling and in beautiful clothes, they, smiling, clean the house and prepare food with children in their hands.

This trend is not new, it began to gain popularity back in 2020. Some believe that he attracts young people, because the Z generation was disappointed in capitalism and does not feel satisfaction from work. In addition, they do not want to combine their careers and care for the house, and they are looking for opportunities to rid themselves of excess load.

Researchers of this subculture write that Tradwives contrast themselves with feminism, and among its representatives there are many women who support right -wing movements, that is, those who play for “white western and heteronormative ideals of femininity and masculinity”.

Smith's social networks make the same claims as the standard Tradwife: according to users, she broadcasts a patriarchal image of an ideal wife in her blog, who can stand at the stove for hours to prepare delicious food for her husband and children, she has the time to clean the house and dress up. Some bloggers see the problem that the lifestyle she shows in Tiktok is unrealistic and creates a deceptive idea of how the life of housewives actually arranges.

“To be a traditional wife is not her [Smith] work. To shoot videos that reproduce the fantasy about what to be a traditional wife - here is her work, ” says the blogger Hannah Alonzo, one of the critics of the Tradwife trend. - She shot a video about how the sandwich makes from Focacci's baked house 10 days after childbirth. Did you bake bread 10 days after childbirth? I'm definitely not. I barely had enough energy to take a shower. ”

She also recalled that women who conduct such blogs are usually married to very rich men. Therefore, they can afford not to work and hire staff for cleaning and classes with children, while average women are deprived of such an opportunity. Alonzo says that he himself is looking at the Blog of Tara Smith. At the same time, she recalls that he sets unrealistic standards and that women should not compare themselves to Nara to the detriment of themselves.

Some users of social networks are more categorically configured: they believe that the model resembles the character of the series “The story of the maid”, and its video is “Advertising of the Lobotomy”. She is criticized for wealth, for the fact that she allegedly supports the idea of “superiority of the whites” (although Smith is dark -skinned) and for how unusual she called her children. In addition, Smith was accused of the fact that she is a follower of Mormonism - an ultra -conservative religious cult. However, the members of the Church of Jesus Christ of the Saints of the last days (she is also called the Mormon Church) were relatives of her husband, and Nara Smith herself says that neither she nor her husband are convinced Mormons. “I still decide what faith I have,” she said in one of the tiktoks.

What does Smith herself say and those who protect her?

Some bloggers are urge to stop criticizing Smith and believe that it is mistakenly called Tradwife. If only because she is not a “traditional wife” in the classical sense. She works as a model and earns on a blog, which means that she has financial independence. And unlike the classic Tradwife-blogger, Nara Smith does not say that her purpose is to serve her husband and family.

Occasionally, she records colloquial videos, where she tells different facts about herself, so that the new subscribers recognize her better. At the same time, in the last two similar videos, she says almost the same thing: that she fluid German and English, she wanted to study marine biology at school, but then she focused on family and blogging. However, she does not exclude that she will still go to study on a biologist.

In several tiktoks, she said that cooking is her language of love: "[cooking -] this is not what is expected from me - this is what I like to do." She explains that she used to love to experiment with recipes, but began to especially carefully monitor her nutrition after exacerbation of eczema in 2023. The model also said that in childhood she decided that she wanted to be a young mother, because her father regretfully said that he had a late family.

Defenders Smith believe that the cause of attacks and accusations from users of social networks is in banal envy. After all, Nara Smith has a highly paid job, a popular blog, three children and a loving husband - and all this at 22 years old. The relations of Nara and varnishes in Tiktock are considered to be ideal and note that the husband of the blogger also cooks, walks and plays with children and even puts her hair. All this also does not fit into the conservative model of relations.

The presenter of the popular podcast The Comment Section Brett Cooper indicates that critics consider the image of Nara Smith problematic and even ominous, because her behavior does not correspond to modern ideas about feminism. After all, Smith decided that her priority was a family, not a career. Some users of social networks even wrote that the model needs to be saved, because she sits with children instead of going to parties, like many of her peers. Smith herself, meanwhile, said that she considers himself an independent and mature person who had already tried a lot and went to parties, so she has no feeling that she was missing something.

“It was understood that the essence of feminism is in the struggle for rights and opportunities. So that women can do what they want: stay at home or go to work. Feminism should not demand that every woman correspond to the fact that modern feminism considers “correct” - this is not freedom, ”concludes Brett Cooper.

Cooper agrees with the blogger of Magi Anders, who believes that the root of hatred of the Nara Smith is a mizogini attic imposed by society: “Women stumble about each other to find out that it is wrong with this woman [Smith], because we are provoked to compete with each other and perceive someone else's talent and success as a test for our self -esteem.”

The Zumers are "reized" Patriarchate

The 22-year-old star of Tiktok and the mother of three children Nara Smith became famous thanks to the video about cooking. She is accused of promoting "traditional values"

Who is she?

Why is she accused of promoting patriarchal values?

What does Smith herself say and those who protect her?