Translated material
Congratulations to Father Frost in Russia have risen sharply
The average cost of congratulations from Father Frost and Snow Maiden this year increased by 21 percent and amounted to 3,129 rubles. RBC reports this with reference to a study of the T-Data analytical project from T-Bank (formerly Tinkoff Bank).
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T-Bank analysts studied more than two thousand advertisements for the services of New Year's animators on Yula, Avito and Profi. It turned out that since 2019, the cost of congratulations from Father Frost and Snow Maiden has almost tripled: from 1063 to 3129 rubles.
Among cities with a population of over a million, the highest Santa Claus index was in Moscow and amounted to 3,822 rubles, the lowest was in Volgograd, 2,198 rubles. Researchers found the largest increase in value in Perm - by 45 percent over the year, to 2,760 rubles.
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13 percent of Russians will celebrate the New Year with money taken on credit, according to a survey conducted by Pochta Bank. 12 percent of respondents reported that they would pay for food for the New Year's table with a credit card, and one percent were ready to take out a consumer loan for this purpose. 14 percent said they had to save money in advance to celebrate the New Year, and 11 percent said they did not plan to spend money on this holiday at all.
Red caviar, traditional for the New Year's table, has become more expensive, said Alexander Panin, chairman of the Fishing Union. According to him, last year a kilogram of caviar cost 6-8 thousand rubles, and this year - 9.5-11.5 thousand rubles. At the same time, by December the price had fallen, since in the fall it reached 13 thousand rubles per kilogram.
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