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Red wine has lost popularity among zoomers
Red wine is becoming less popular among French youth, and overall red wine consumption in the country has fallen by 90 percent in 50 years. Consumers are increasingly switching to beer, spirits and soft drinks, reports the Financial Times.
“With every generation in France we see changes. If the grandfather drank 300 liters of red wine a year, the father drinks 180 liters, and the son 30 liters,” complained Jean-Pierre Durand, board member of the Association of Winemakers of Bordeaux (CIVB).
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According to a Nielsen survey, overall consumption of different types of wine (red, white and rosé) in France has declined by more than 80 percent over 80 years. This decline is accelerating because Zoomers buy half as much wine as Millennials.
Euromonitor International drinks analyst Spyros Malandrakis calls the problem of reducing wine consumption "existential" and believes the wine industry is losing touch with younger generations.
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In December, The Guardian newspaper wrote a month ago that the popularity of Irish beer Guinness has sharply increased among British zoomers. Young people began posting photos en masse with beer in hand. Demand has grown so much that the owner of the Guinness brand, the British company Diageo, had to reach maximum production capacity and deliveries from Ireland.
There is a myth that drinking a small amount of red wine is good for your health because it contains the antioxidant resveratrol. Psychiatrist and narcologist Marat Aginyan told Kholod that its content in wine is very small, and its positive effect on health has been poorly studied. At the same time, drinking ethyl alcohol increases the risk of stroke, and in case of diabetes, it worsens the course of the disease.
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