Translated material
Pepsico announced a reduction in demand for soda and snacks
Pepsico, which produces carbonated drinks, juices and snacks, announced the fall of quarterly revenue and a deterioration in the forecast for annual profit, reports Reuters. The reason is a reduction in the demand for soda and snacks.
The company believes that people use snacks and soft drinks less due to the need to save. First of all, the conclusions relate to the American market - the largest for Pepsico.
Reuters notes that this trend has continued since the pandemia Covid-19-customers choose small packaging, or products of cheaper brands. Pepsico plans to increase its costs for advertising, release new products and modify existing ones.
Pepsico is one of the largest food corporations in the world, among its brands, Lay's, Doritos, Cheetos, carbonated drinks Pepsi, Gatorade, Mountain Dew, Mirinda, Tropicana, J7, Tea Lipton, Aqua Minerale water. The Russian Pepsico division was also engaged in the production of Currem crackers, fruit garden, “I” and “beloved” juices, Agusha children's food and dairy products “House in the village”, “Cheerful Milk” and “Miracle”.
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After pandemia, almost 92% of Americans reduce their expenses due to inflation in the country, including consuming less food foods. Manufacturers in response reduce the size of packages - according to CNBC, this concerned snacks, grocery, frozen products, as well as meat and milk.
Former US President Joe Biden publicly called this process “robbery” during his term, but companies continue to reduce the volume of packages in order to maintain their revenue.
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