Designer Demna Gvasalia became the new creative director of Gucci

Georgian designer Demna Gvasalia became the new creative director of the Gucci fashion house. In this position, he replaced the Italian designer Sabato de Sarno.

The 43-year-old Gvasalia, according to the brand social networks, will begin work in early July. On July 6, he will hold the last show at Balenciaga, writes Vogue Business. Who will take his post will be announced later.

“I am very glad to join the Gucci family. It is a great honor for me to contribute to the development of the house, which I deeply respect and I admire for a long time, ”Gvasalia quotes the publication.

• A native of Georgia Demna Gvasalia since 2015 was the creative director of Balenciaga. He is also one of the founders of Vetements - Demna and his brother Guram opened the brand in 2014. Vethements, known for extravagant shows and high prices, quickly gained popularity, a year later glossy publications called him "the most interesting event in the fashion world."