Translated material
Running strengthening the demand for tours abroad
In Russia, the temporary strengthening of the ruble contributed to a slight decrease in the cost of trips abroad and an increase in the demand for travel. This is written by Kommersant.
According to SBERCIB, from the beginning of 2025 to the end of March, the ruble has strengthened by 16%, thanks to "improving the geopolitical situation due to negotiations between Russia and the USA and hopes for weakening sanctions." The start of the ruble has begun revived the tourist market, Kommersant notes.
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In the period from February 5 to March 11, the number of hotels booking abroad increased by 20% compared to the previous 36 days, counted at Yandex Travels. Travelata.ru, in turn, noted that the number of tourpakers sold in a month increased by 9%. According to the tour operator Fun & Sun, in February, sales increased by 60% year by year, and in March - by 67%.
“In mid-February, we saw an increase in demand somewhere by 30–40%, and this level is stable, on March 19, against the backdrop of the ruble strengthening, there was a surge,” says the representative of the tour operator Olga Ivanova. According to her, a favorable course often stimulates tourists to plan their future trips abroad.
The temporary strengthening of the ruble also led to a slight decrease in the cost of tours. According to the Ostrovka Hotel Roads, in March, the average price of a booked night abroad was 8.8 thousand rubles, which is 4% lower than in February. In some popular directions, prices decreased in annual terms - for example, a night at a hotel in China fell by 17% compared to March last year.
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Yandex Travels say that in the period from February 5 to March 11, the average cost of a bought flight to the country of far abroad decreased by 6%, to 30.8 thousand rubles. According to Onetwotrip, one -way ticket from Russia to China fell 15.8% per year, amounting to 32 thousand rubles in March. In Thailand, the ticket cost decreased by 10%, to 36 thousand rubles, and to Turkey - by 8.3%, to 22 thousand rubles.
In “Sweep.ru” noted a decrease in the average check for the purchase of a tour in the UAE by 32.4%, to 180.6 thousand rubles in March.
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