Translated material
In Russia, iPhones fell
In April, the prices of iPhones of the latest models began to decline in Russia, representatives of the Wildberries market and the mobile operator MTS told TASS. The interlocutors of the state news agency tied the reduction of prices with a decrease in the exchange rate of the American dollar to the ruble.
According to the official Central Bank rate, April 24, the dollar costs 82.36 rubles, 19% less than in early January.
From mid -March to mid -April, the cost of the iPhone 16e, the latest, budget version of the Apple flagship smartphone, decreased by about 10%in MTS stores. According to the head of the telephony department of the retail network of the mobile operator Natalia Golitsyna, the model with a memory of 128 GB now cost 69,990 rubles, and the models of 256 GB - 84,990 rubles.
According to the MTS website, for the inhabitants of Moscow, these models were sold for 77,990 and 89 990 rubles, respectively.
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Representatives of the United company Wildberries and RUSS told TASS that in recent weeks they observe how sales of the marketplace reduce prices for smartphones, laptops and tablets. “We do not note a clear binding to the category or to a specific model. Partially, the decrease is explained by the strengthening of the ruble, ”the company representatives said.
According to them, the most fluctuations in the ruble course affects smartphones, tablets, wireless headphones, as well as niche -household appliances like the Dyson brand.
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The iPhones on Wildberries from January to February fell by 9%, then from February to March by 6%, and from March to April another 5%, TASS said in a united company.
In general, the demand for electronics in Russia is reduced, TASS said a source in the market for non -food retail. “Sales growth is only online, where sellers quickly adapt to new demand,” said the interlocutor of the news agency.
IPhones and other goods that are imported without the permission of the copyright holder are most sensitive to changing the ruble exchange rate, the TASS source said. According to him, Chinese brands also react to fluctuations in the Russian national currency, but reducing prices for these goods is now less noticeable.
IPhone 16e appeared on sale in late February. In the USA, the cost of this smartphone in the cheapest configuration, with a memory of 128 gigabytes, starts at $ 599.
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