Translated material
Tinder now has an option to choose a partner based on growth
Dating app Tinder has launched a new feature allowing paid subscribers to specify their partner's height preferences. The company itself claims that the update is undergoing global testing, writes TechCrunch.
It is noted that subscribers of Tinder Gold and Premium plans will have access to the new feature. In this case, the setting will not work as a “hard filter”, but as a preference - it will not block or exclude profiles, but will only help the algorithm take these parameters into account when selecting matches.
“We're always listening to what's important to our users, and testing the paid height filter is a great example of how we're working quickly, clearly and with purpose,” Phil Price Fry, vice president of communications at Tinder, told the publication.
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The feature is part of a "larger effort to create more targeted communication on the platform," he said.
“Our new principles underpin every decision. This applies to several of them at once: the priority of user experience, speed of implementation and training. Not every test becomes a permanent feature, but each allows us to better understand how to create a smarter, more relevant service and grow the entire category,” added Fry.
Meanwhile, users have already criticized the new feature, writes The Independent. Thus, many men expressed fears that because of the new filter they would not be able to find a mate.
“It’s all over for short men. What should they do now? — wrote one of the users on the social network X (Twitter).
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Heightism is widespread on dating platforms, according to The Independent. According to OKCupid statistics, it's common for men to add two inches (5.08 centimeters) to their height on their profiles to make them appear more attractive to women. And the bias works both ways: a woman who is 5 feet 4 inches tall (about 163 cm) receives 60 more messages per year than a woman who is 6 feet tall (about 183 cm).
In the Hinge app, also owned by Match Group (owner of Tinder), a height filter is already available to subscribers. In Tinder itself, users of the free version can only specify basic search parameters, such as age, orientation and distance.
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